Trying to get a gallery? Group shows are a great way for artists of all career levels to gain visibility. So in your Instagram posts, catch the attention of curators and gallerists by sharing talking points about your work’s theme and intentions, medium and materials. Want a public-art commission or a social-practice residency? Create context by posting yourself in related settings. Are you a teaching artist, or do you lead workshops? Does your art practice connect you with communities outside the art world? Do you work in or with nature? Have you thought deeply about monuments? Find ways to convey your special qualities and expertise through what you post. Show you understand concepts of public art and community in the current moment, and what it means to work on the public stage. This doesn’t mean just showing finished works—it means spotlighting your entire process and practice as it plays out, in real time.
Hey, sometimes a Johnny Leadgen PDF has some useful info in it. This PDF from BrightTalk (a webinar hosting company that, in my experience, is the best all around) goes over some tips on promoting your webinar:
- “The ideal promotional campaign spans about 4 weeks prior to the live event, with a minimum suggested promotion time of about 2.5 weeks.”
And for each social hole:
“[U]sing it as a way to escape for a bit.” That’s the one.
There’s some other, mostly obvious, but good to reminded of stuff in the PDF.