Distracting people is a better way to “win” arguments

Distraction is a clever and useful strategy in information control in that an argument in almost any human discussion is rarely an effective way to put an end to an opposing argument. Letting an argument die, or changing the subject, usually works much better than picking an argument and getting someone’s back up…

From a summary of a study that looked into how China tries to control news flow on the web.

Link