Link: Rupert Murdoch says Facebook needs to pay publishers the way cable companies do

“The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services,” Murdoch wrote. “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
Original source: Rupert Murdoch says Facebook needs to pay publishers the way cable companies do

Matching journalism to the medium

I like this because it’s true of “marketing,” which still tends to operate under the constraints of long cycle time and constrained “space”:

But there is so much potential! Length no longer matters — it’s as cheap to publish 100,000 words as 100. Digital text can be continually updated, so it’s no longer necessary to write a new article every time there’s a small change to a story. Digital stories can be interactive — readers can enter their information, and the story can change to reflect their circumstances. It’s really exciting stuff, and we are just beginning to figure out how to take advantage of it.

From Is the media becoming a wire service.