Link: Rupert Murdoch says Facebook needs to pay publishers the way cable companies do

“The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services,” Murdoch wrote. “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
Original source: Rupert Murdoch says Facebook needs to pay publishers the way cable companies do

Matching journalism to the medium

I like this because it’s true of “marketing,” which still tends to operate under the constraints of long cycle time and constrained “space”:

But there is so much potential! Length no longer matters — it’s as cheap to publish 100,000 words as 100. Digital text can be continually updated, so it’s no longer necessary to write a new article every time there’s a small change to a story. Digital stories can be interactive — readers can enter their information, and the story can change to reflect their circumstances. It’s really exciting stuff, and we are just beginning to figure out how to take advantage of it.

From Is the media becoming a wire service.

Remember “the attention economy”?

We pay more attention to time spent reading than number of visitors at Medium because, in a world of infinite content — where there are a million shiny attention-grabbing objects a touch away and notifications coming in constantly — it’s meaningful when someone is actually spending time. After all, for a currency to be valuable, it has to be scarce. And while the amount of attention people are willing to give to media and the Internet in general has skyrocketed — largely due to having a screen and connection with them everywhere — it eventually is finite.

That seems like a useful metric.

See also: http://en.m.wikipedia.org/wiki/Attention_economy

Remember “the attention economy”?

Maybe Apple can figure out micro-payments

The book weighs in at 161 pages and 227 MB, so make sure you are on WiFi before you try to download it. It is currently available for US$3 (listed as “50 percent off for a limited time”). Don’t let the low price fool you; this is a quality reference book which could be favorably compared to the excellent Take Control and MacSparky Field Guides. Since it was made with iBooks Author, it is currently only available on the iPad. Then again, Editorial is also iPad-only, so that limitation won’t really restrict its potential audience. The ability to read iBooks Author books on our iPhones is not here yet, but hopefully will be soon.

There’s something wonderfully similar to that micro-payments idea going on here. If anyone can figure out how to start making money again in a moribund, disrupted, volume-based industry like publishing, Apple is it. It’s be a huge boon for people like myself who like to produce content.

(As far as the primarily topic in that piece on Editorial: if I used my iPad a lot, I’d be checking it out; I just se my iPhone and laptop.)

Maybe Apple can figure out micro-payments

Things that cannot be done

I have been trying to use my iPhone for more publishing scenarios, but the limitations are bad for even the simplest things on a laptop:

* most tools don’t provide formatting options. Like a bullet lost in the WordPress app I’m using to write and publish this. Hence my astrick use.

* lack of spell check. I can’t spell. I use the red squiggly in Firefox constantly, and even that often misses things.

* publishing podcasts directly from voice memos doesn’t really work. First, all you can do is email voice memos, not upload them thru a web page (in fact, the file upload thing in HTML doesn’t seem to ever show up in the iPhone – I bet it’s disabled – nice “the real web” there). Second, even when you do email audio, it has some limit – 10 minutes or something.

* finally, I’m always afraid the app I’m using will crash and I’ll loose my text. No auto-save.

Why do I care: ubiquity. I always have my phone, and it’d be great to be able to publish more often without having to use the more “heavy weight” MacBookPro.