When all that matters is price, petty rip-offs abound

Once, market forces and the power of brands and reputation provided reassurance. Many businesses took a long-term view and valued their customers’ loyalty. But a more opportunistic outlook on the part of big companies means that, in many markets, reputations have fallen so low that consumers expect nothing and get little. All the petty frauds I have described were perpetrated by well known companies.

In these circumstances, competition is no longer the answer to the problem of tariff complexity but a means of spreading the practice of petty fraud. The company that offers a fair price loses business to the company that provides the misleading tariff.

When all that matters is price, petty rip-offs abound

How “discounts” trick shoppers into buying stuff

These marketing tactics aren’t new. There is a story of two tailors in 1930s Brooklyn, the Drubeck brothers Sid and Harry. When a customer had found a nice suit and asked Sid its price, Sid would shout to his brother at the back of the shop for the price, and Harry would shout back “$44 dollars.” Sid would feign hearing problems and ask again, and Harry would repeat the price. Sid would then report the suit’s price was “$24 dollars,” and the customer would likely grab his “accidental” discount.

How “discounts” trick shoppers into buying stuff

A peek inside AWS

The engineer says for $7,500 a month, Amazon will guarantee they will be on dedicated hardware, and not just have the IP addresses segmented through the VPC. Noisy neighbors are usually only a problem for larger customers though, he says.

He considers Google to be a serious threat to AWS, but not Azure. "Anyone who thinks there is a ‘cloud war’ currently and AWS is seeing any type of real challenge is just fooling themselves. Nobody can compete currently with the size of AWS, they were the first in and will be the last out. Google however will make it rain a bit, I’ve been using their cloud platform a little bit lately and I have to say. It’s … impressive."

Former Amazon cloud engineer spills to Reddit audience