Platforms are hard to sell, apps easier

Kevin Ichhpurani, executive vice president of global ecosystem and channels at GE Digital, and corporate officer of GE, told CRN during GE’s Minds and Machines conference in San Francisco last week that channel partners will have more success developing and selling applications around IoT, as opposed to grappling with the long and complex sales cycle of the GE Predix IoT platform itself.

Source: GE Digital Pivots Industrial IoT Sales Focus From Platform To IoT Apps — And Looks To Partners As Sales Engine