Link: The Improbable Rise of the Daily News Podcast

Turns out there’s money in enclosure tags. Who knew? “In recent weeks, The Daily announced that it was becoming a national radio show. In doing so, it proved that scale can generate millions of dollars in new revenue, as well as (potentially) a hugely valuable spot on the national FM radio dial. That radio slot, in turn, will do wonders not only for The New York Times’ income statement, but also for its standing as a national brand. To put it another way: The Daily’s radio show won’t just make money on its own right, it will sell subscriptions to the newspaper and the website while doing so.”
Original source: The Improbable Rise of the Daily News Podcast

The first time blogging won

Since The Huffington Post was founded 11 years ago, it has become one of the biggest online media organizations, known for its all-caps headlines. In 2011, the publication was acquired by AOL for $315 million, a hefty price tag that signaled the rise of digital media.

The publication won a Pulitzer Prize in 2012 and has expanded globally in the last several years. It has a robust staff that writes original articles, but it is also known for aggressive aggregation, a practice that has at times caused tension in the media industry.

The “HuffPo” and others (many in the AOL/Verizon empire now) formed a sort of apex of blogging, akin to that big wave Hunter Thompson saw out his Vegas hotel window. We don’t really even think of “blogging” much anymore, just publishing.

Source: How the Arab World Came Apart
Arianna Huffington Stepping Down as Huffington Post Editor in Chief

The “purpose driven reader”

A number of trends in media have left most news sites catering to a new kind of reader. According to the stereotype, this reader doesn’t visit news home pages, relying on starting points like Facebook instead. This reader sees news as just another category of entertainment, an escape or time-killer, and believes “important news will find me”, not the other way around. News sites modeled on this reader are pressured to produce ever more content and expand well past their core competency, even when they start with a clear focus and dedicated readership. While all these generalizations do represent real changes in the way many encounter news, they ignore the abundance of news readers who still have specific informational needs arising from career goals and identity. The kind of reader who would make a point to devour The Economist cover to cover, or scan The Wall Street Journal’s B-section each weekday. These purpose-driven readers rely on comprehensive, yet well-curated collections of news to update their perspective on their field, because their field is constantly changing.

Nice framing there. “Trade press,” as it were, except the best possible meaning of that.

The “purpose driven reader”

Working up Twitter, and then letting it take over

I have to work myself up in the morning to Twitter, because it’s so immediate and stressful. You shouldn’t have to dive completely into it. At first I’ll scroll through, and see if there’s anything from the last half hour or so that I may have missed while I was getting myself mentally prepared for the day. Then I’m off and running.

For the rest of the day, Twitter is the ruler of everything. I think that’s not an uncommon thing for people in our line of work to say. It’s really trumped everything else. When I started this job almost four years ago, I wasn’t even on Twitter and I barely used it as a source. But then, gradually, it took over my entire brain.

Jack Mirkinson, Senior Media Editor at The Huffington Post.

Working up Twitter, and then letting it take over