Your address book is worth ~$45, your medical records ~£12,000

I’m envisioning one of those butcher charts with all the cuts of meat, except it’s a human and all their social info and personal data/records:

If Facebook values your phone book at $42, or £25.24 today, what do you think your lifelong medical record is worth? The health industry is a colossal business, much bigger than internet social networking, and pharmaceutical companies desperately need the data to reduce the risk on their own drug research planning. They have the means and willingness to pay for this data. [The UK government says £11,865.]

Your address book is worth ~$45, your medical records ~£12,000