Link: Stoicism made simple

Aside from the last, this is good advice for any advice format, I including the hustle-medium of marketing:

“– Stoicism is focused on uncomplicated theories of life
– Stoicism is so clear that you can take action from the advice immediately
– Study is not required to understand Stoicism
– The most read Stoic is Lucius Seneca. Marcus Aurelius is also very popular”

Original source: Stoicism made simple

Link: Authenticity Wins

Put user generated content in your Web 2.0 hustling mix:

“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase. This could be a matter of frequency, as luxury brands feature user-generated content in only 2% of posts, while auto companies include it in a fifth of content.”
Original source: Authenticity Wins

Link: What is Developer Advocacy?

“Developer Advocacy has many names. You may have heard it referred to as Developer Relations or Evangelism, and while these roles vary company to company, we all essentially do the same thing — We represent software developers. I like to say that it’s my job to ask dumb questions so you don’t have to, but the real goal of a Developer Advocate is to become the voice of the user. We gather feedback in a way that most developers don’t, then use that feedback to shape the product to become what it needs to be.”
Original source: What is Developer Advocacy?

Word of mouth trumps facts

I recently met with the CEO of a large shoe retailer who said something that resonated with me. To paraphrase, he said, “If I show content that has Kanye West in a pair of our sneakers, along with a link to buy the sneakers, that’s going to be much more successful than an ad explaining why that sneaker is great.” He was referring to the rise of sneaker culture and how stars can have a big impact.

But the flip side is that people believe what they perceive to be “authentic.” We are living in a society where perceived authenticity holds greater weight over right or wrong. Although Google is only a voice command away, we are increasingly less likely to check the veracity of someone who we believe is telling the truth.

Moreover, we are likely to continue believing our friends even after hearing a contradictory truth from someone we don’t know.

With commodity goods like shoes, much of that seems fine: there’s little functional difference between them except the intangible, subjective “feature” of brand that exists only in people’s heads.

On the other end where there are more factual differences between products – let’s say things like bluetooth headphones, cars, computers, and dishwashers – wading through all the comparing fact claims is exhausting and getting a trusted friend to recommend something is valuable. Or, there’s sites like The Wirecutter for people who like to read.

Link

Hustlin’ webinars

Hey, sometimes a Johnny Leadgen PDF has some useful info in it. This PDF from BrightTalk (a webinar hosting company that, in my experience, is the best all around) goes over some tips on promoting your webinar:

  • “The ideal promotional campaign spans about 4 weeks prior to the live event, with a minimum suggested promotion time of about 2.5 weeks.”

And for each social hole:

Screenshot 2016-10-04 09.54.02.png

“[U]sing it as a way to escape for a bit.” That’s the one.

There’s some other, mostly obvious, but good to reminded of stuff in the PDF.

Link: Don’t make the mistake of thinking the CIO is irrelevant – TechRepublic

“The world isn’t about to end, however. Yes, Forrester reveals in its “Understanding Shifting Technology Acquisition Patterns” research note that lines of business are taking on a greater role in technology purchasing, removing IT from the purchasing process in 6.3% of new technology purchases in 2013, rising to 7.2% in 2015, while IT-only purchases will fall from 23.7% (2013) to 21.6% (2015).”

From 2014.

Source: Don’t make the mistake of thinking the CIO is irrelevant – TechRepublic

Tips on using social media from analyzing how celebrities manage their brands

Some highlights from the article that seem to apply to any marketing use of social media:

  • “If staying on message is the first rule of corporate communications, it is also the cardinal sin of social media.”
  • Each medium has it’s own format and expectations: “corporations can and should differentiate their approach to each platform, digital-marketing experts say.”
  • “Instagram is stylish, behind the scenes” – well, for most of us, “stylish” won’t apply. But the “behind the scenes” part is interesting.
  • “Validate your followers with likes, comments and retweets. It builds goodwill.”
  • Frequent factotumia – “It’s about showing up every single day and showing pieces of their lives rather than when they have a premiere or something to promote.”
  • “Instead of trying to get followers to buy their product, companies can gently boost their brand by commenting on current events.”

Source: What Celebrities Can Teach Companies About Social Media