IT-driven innovation in cameras

It’s easy to take all the recent advances in photography for granted. They all just sort of work. This overview from Sinofsky on the bokeh effect in the new iPhones explains what’s going on, and also highlights a mainstream – consumer! – case of how software, IoT, and hardware (mobile phones) are innovating what was a moribund field:

If you extrapolate from today you can start to see how mobile photography that incorporates multiple sensors, machine learning, and real-time compute will continue to create new types of images.

It’s a good example of what we mean by “digital transformation.” It means using IT to the maximum and, I think, is best understood by contemplating what exactly the opposite is: “analog.” There are so many things in our daily lives (both business and personal) that are not being augmented by software, let along “sensors” and “machine learning.” There’s almost an endless TAM out there to gobble up; rather, an infinite future of opportunity to create fun, new experiences and productivity.

Source: Photos: How Tools Start a Revolution

Apple AirPods will force you to use your Apple Watch more

The lack of physical controls is very … well … Apple. It’s part of what makes the AirPods so attractive but also can be maddening if you want to change the volume or skip a track without talking out loud to Siri. If you have an Apple Watch, you can get around this without pulling your phone out of your pocket or purse. I think this shortcoming will be the biggest complaint about AirPods.

Source: “Initial Impressions of the Apple AirPods”