🗂 Link: Tips for using Instagram as an artist

Trying to get a gallery? Group shows are a great way for artists of all career levels to gain visibility. So in your Instagram posts, catch the attention of curators and gallerists by sharing talking points about your work’s theme and intentions, medium and materials. Want a public-art commission or a social-practice residency? Create context by posting yourself in related settings. Are you a teaching artist, or do you lead workshops? Does your art practice connect you with communities outside the art world? Do you work in or with nature? Have you thought deeply about monuments? Find ways to convey your special qualities and expertise through what you post. Show you understand concepts of public art and community in the current moment, and what it means to work on the public stage. This doesn’t mean just showing finished works—it means spotlighting your entire process and practice as it plays out, in real time.

Source: Tips for using Instagram as an artist

Link: Deconstructing Balenciaga’s Wacky Instagram

Whereas most brand accounts in this sector, like Dior, share behind-the-scenes images along with “shoppable” posts, featuring branded hashtags to showcase their new line, Balenciaga lacks that campaign-oriented branding. Instead, they only share their collections in their story highlights, a different strategy than its competitors.

Despite the unconventionality, Balenciaga’s Instagram has seen dramatic success, garnering a higher engagement rate than its contemporaries at almost 1%. In comparison, Gucci, Prada, and Louis Vuitton receive an average of 0.3%, a measly third of Balenciaga’s engagement

Source: Deconstructing Balenciaga’s Wacky Instagram

Link: What if Instagram Got Rid of Likes?

Instagram without quantified likes might have been nicer, in some way. But it would not have produced the Instagram we know today, and certainly not the Instagram purchased by Facebook for a billion dollars, which became the Instagram of influencers, which is the Instagram of status anxiety, which is the Instagram of more than a billion users.

Source: What if Instagram Got Rid of Likes?

Link: Instagram Is Changing How You Shop

When you browse select posts from those brands, you’ll now see a blue “Checkout on Instagram” call-to-action. Click it, and you can select your size, color, billing and shipping details. Instagram will take an undisclosed cut of sales.

Makes a whole lotta sense:

For fashion brands in particular, Instagram shopping adoption has jumped from 12% to 42% year-on-year, proving that the industry is ready to leap at the opportunity to link content and commerce. It’s not just lower price points that are getting in on the action, with adoption rising to 25% among high-end prestige price-point brands. Notably, Louis Vuitton was one of the first fashion brands to leverage shoppable stories during the World Cup in 2018.

Source: Instagram Is Changing How You Shop

Tips on using social media from analyzing how celebrities manage their brands

Some highlights from the article that seem to apply to any marketing use of social media:

  • “If staying on message is the first rule of corporate communications, it is also the cardinal sin of social media.”
  • Each medium has it’s own format and expectations: “corporations can and should differentiate their approach to each platform, digital-marketing experts say.”
  • “Instagram is stylish, behind the scenes” – well, for most of us, “stylish” won’t apply. But the “behind the scenes” part is interesting.
  • “Validate your followers with likes, comments and retweets. It builds goodwill.”
  • Frequent factotumia – “It’s about showing up every single day and showing pieces of their lives rather than when they have a premiere or something to promote.”
  • “Instead of trying to get followers to buy their product, companies can gently boost their brand by commenting on current events.”

Source: What Celebrities Can Teach Companies About Social Media