While large monitoring vendors like New Relic and AppDynamics are taking a platform approach, where they continue to add capabilities to a unified product, Idera’s strategy is to offer separate product lines.
If they look to expand beyond one or two products, most systems management companies end up being a collection of un-integrated products. It often makes more sense to do so as the products are used by different staff for different things. Also, most systems management companies are done through acquisitions, not organic development. Lacing in a framework of tools across Windows, Java, Linux, SaaS, and whatever else is tough.
It’d be cool if all that weren’t case for sure.
Nancy Gohring’s recent report on Idera also has a business update:
Idera has 20,000 paying customers and draws from a pool of over 60,000 users of its free offerings. Average selling price varies by product, ranging from $500,000 to $1m for Precise products, and about $10,000 for Idera SQL and Uptime Infrastructure Monitor. It expects revenue of roughly $100m this year.
My colleague Dennis Callaghan wrote up an update around CopperEgg, the APM tool purchased by Idera in July of 2013.
While you’ll have to be a 451 client to read the full report (or sign up for a free trial), here’s some excerpts:
Now under Idera, CopperEgg has added real-user monitoring and repositioned itself as an application performance management SaaS vendor.
And the 451 Take:
We’re glad to see CopperEgg running fairly independently within Idera, though we’ll be interested to see how Idera can bring some of its and Precise’s IP to bolster CopperEgg, particularly in database performance monitoring. CopperEgg is growing nicely, though at four years old, it’s not clear that it’s really faring any better than its competition in a crowded and muddled space. The company can offer a front-to-back-end performance monitoring tool, though it still can’t go too deep on the application side. Still, CopperEgg has given Idera a solid presence in SaaS-based monitoring, one that was built from the ground up for SaaS, and Idera is managing it the right way so far.
Check out more in the full report.
CopperEgg tackles APM space under Idera (451 Report)