A nice overview of what you’d use analytics fit in investing:
Armed with these advanced techniques, digitally forward asset managers can gain a significant information advantage over peers who rely mainly on traditional data sources and analytical practices. They can crunch through vast quantities of data; scour video and satellite imagery to gauge a retailer’s Black Friday prospects; extract insights from social media, texts, and e-mail to divine market sentiment; and parse a CEO’s comments during an earnings call to estimate the potential impact on the next quarter’s results. They can discern how unexpected weather disruptions might affect their portfolio, and even disprove long-held beliefs about how markets work. Smart, dynamic investment technology also helps managers assess their own performance to see whether they may be making the right decisions at the wrong times, buying too late, or listening to “influencers” who push them in the wrong direction.
There’s also a good overview of how to introduce new approaches like the above into the organization without it be Big Bang projects, likely to fail:
In experimenting with new technologies, firms should prioritize a small number of targeted initiatives that can deliver immediate tangible benefits in a focused, resource-constrained way. In doing so, they should resist two temptations: the “esoteric science experiment,” whose focus is so narrow that the initiative can’t yield scalable results; and the “big bang rollout,” whose scope is so ambitious that it has a daunting price tag and takes too long to demonstrate value.