‘Google CEO Sundar Pichai said Target “is migrating key areas of its business to the Google Cloud platform”’
Original source: Google CEO confirms Target as big cloud customer, continuing retail moves toward AWS competitors
Putting 3rd party middleware into Google Cloud:
“Among the commercial applications included in the marketplace are big data, database and machine learning applications along with developer tools. Meanwhile, open source applications range from WordPress and the Apache Cassandra NoSQL database to Apache Spark cluster computing.”
Original source: Google Banks on Kubernetes in Cloud Wars
For 4Q2017: “Amazon Web Services had 62 percent market share in the quarter, down from 68 percent a year earlier, KeyBanc’s Brent Bracelin and other analysts wrote in a note on Thursday. Microsoft Azure jumped from 16 percent to 20 percent, and Google’s share increased from 10 percent to 12 percent, they said.”
Original source: Amazon lost cloud market share to Microsoft in the fourth quarter: KeyBanc
Overview of 2017 stuff that enterprises might like.
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Google is able to automatically reward end users a discount for loyalty through a sustained-use pricing scheme – the company claims its method for high utilization means reservations do not hugely benefit them, and so it would rather reward users for loyalty rather than for paying up front and forecasting capacity. Google also offers a per-minute billing model (as opposed to per-hour offers from many providers), and this advantage can also be attributed in part to containers. However, as we show, the benefit of per-minute billing only becomes important when workloads are very bursty.
Source: Google economics: Containers are the key