Link: Why Do Meeting Cancellations Say “I’m Giving You Back 30 Minutes … You’re Welcome”?

‘If the meeting was for your benefit the organizer would not word the cancellation that way. That’s why you don’t hear “I don’t think we need to interview you so we’re giving you back 30 minutes. You’re welcome.” or “we’re canceling your parole hearing so you can go back to your cell and enjoy an extra 15 minutes. You’re welcome”.’
Original source: Why Do Meeting Cancellations Say “I’m Giving You Back 30 Minutes … You’re Welcome”?

Link: Walmart, IBM, and blockchaining the supply chain

A longer piece, including some alternative suggestions from Gartner:

‘When it comes to supply chains, Valdes believes that blockchains could play an important coordinating role. “If you have a fragmented business ecosystem, with many parties who don’t know each other but need to do business, then they could collaborate through a blockchain,” he says. But there’s a catch. “It’s a ‘boil the ocean’ problem,” he says, meaning that it’ll take fundamental shifts in an industry for adoption to take place. Optimistically, he says, it would take a decade for the industry to rearrange itself so that everyone was logging interactions on a blockchain.

‘Valdes argues that a company as dominant as Walmart doesn’t need its suppliers on a blockchain. It can simply ask its vendors to use whatever system it chooses. “They have been very successful because over the years they have built a robust system of record for their supply chain,” he says. “If you were a supplier to them, you would happily accept their centralized version of the truth.”’
Original source: Walmart, IBM, and blockchaining the supply chain

Link: Authenticity Wins

Put user generated content in your Web 2.0 hustling mix:

“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase. This could be a matter of frequency, as luxury brands feature user-generated content in only 2% of posts, while auto companies include it in a fifth of content.”
Original source: Authenticity Wins

Link: Whoa, Gartner drops a truth bomb: Blockchain is overhyped and top IT bods don’t want it

“In its annual survey of IT leaders, the analyst firm found that just 1 per cent are already using blockchain and only 8 per cent plan to experiment with it in the short term.

“In contrast, a third of the 293 respondents said they had no interest in blockchain, and a further 43 per cent said they had no action planned but the tech was “on the radar” – hardly surprising given that it’s thrown into just about every product announcement going.”
Original source: Whoa, Gartner drops a truth bomb: Blockchain is overhyped and top IT bods don’t want it

Link: Digital is a long-term objective, CEOs warned

“If you remember the shift from WAP banking to app banking – this took eight years, and it was a relatively superficial change. But a deeper change to the product and services of your business can take 10 or more year – some will even take 15 years. The risk for business leaders is that some people believe you can do it in three years.”
Original source: Digital is a long-term objective, CEOs warned

Link: Gartner Forecasts Worldwide Public Cloud Revenue to Grow 21.4 Percent in 2018

“The worldwide public cloud services market is projected to grow 21.4 percent in 2018 to total $186.4 billion, up from $153.5 billion in 2017, according to Gartner, Inc.

The fastest-growing segment of the market is cloud system infrastructure services (infrastructure as a service or IaaS), which is forecast to grow 35.9 percent in 2018 to reach $40.8 billion (see Table 1).

Gartner expects the top 10 providers to account for nearly 70 percent of the IaaS market by 2021, up from 50 percent in 2016.”
Original source: Gartner Forecasts Worldwide Public Cloud Revenue to Grow 21.4 Percent in 2018

Link: Gartner: IT spending to hit $3.7 trillion thanks to record 6.2% growth in 2018

“This is the highest annual growth rate that Gartner has forecast since 2007 and would be a sign of a new cycle of IT growth,” said John-David Lovelock, a research vice president at Gartner. “However, spending on IT around the world is growing at expected levels and is in line with expected global economic growth. Through 2018 and 2019, the U.S. dollar is expected to trend stronger while enduring tremendous volatility due to the uncertain political environment, the North American Free Trade Agreement renegotiation and the potential for trade wars.”
Original source: Gartner: IT spending to hit $3.7 trillion thanks to record 6.2% growth in 2018

Link: Gartner Survey Reveals Business Value or Benefits Realization Is the Leading IT Cost-Optimization Priority for CIOs

Saving money to spend it on new, growth driving projects:

“The survey findings highlight how cost optimization has become a business-focused, continuous discipline that drives spending and cost reduction, while maximizing business value (see Figure 1),” said Stewart Buchanan, research vice president at Gartner. “It’s not enough to simply reduce IT spending; CIOs must reinvest in growth and transformation to deliver more value. Those who fail to engage in optimization risk having savings decisions imposed on them by an advisory organization with less understanding of IT or digital technology opportunities.”

See the chart as well.
Original source: Gartner Survey Reveals Business Value or Benefits Realization Is the Leading IT Cost-Optimization Priority for CIOs

Link: “Do They Have AI?” or That Rant on AI in Security

‘It turns out that our AI analysts often use the phrase “AI” to mean “top techniques from the field of Artificial Intelligence” which today means “deep neural networks” (DNNs, shorthanded to “deep learning” by some), natural language processing, image recognition, etc (the latter probably use DNNs anyway).’
Original source: “Do They Have AI?” or That Rant on AI in Security

Link: How Does Advertising Work?

‘It is also SELECTIVE … because, apparently, we have always been overwhelmed by sensory data and can’t begin to notice it all. Even before Snap and the iPhone X, our brains said: “Too much! Give me the bullets!”… For advertising, the implications are obvious. To rise from our sensory swamp, an ad must be EMOTIONALLY INTENSE. We assume the binary default is positive, but there is evidence that negative works as well. This study (from a consultancy now called System 1) showed that ads we hate are more likely to get us to buy a product than ads we don’t notice’
Original source: How Does Advertising Work?