Link: Deconstructing Balenciaga’s Wacky Instagram

Whereas most brand accounts in this sector, like Dior, share behind-the-scenes images along with “shoppable” posts, featuring branded hashtags to showcase their new line, Balenciaga lacks that campaign-oriented branding. Instead, they only share their collections in their story highlights, a different strategy than its competitors.

Despite the unconventionality, Balenciaga’s Instagram has seen dramatic success, garnering a higher engagement rate than its contemporaries at almost 1%. In comparison, Gucci, Prada, and Louis Vuitton receive an average of 0.3%, a measly third of Balenciaga’s engagement

Source: Deconstructing Balenciaga’s Wacky Instagram

Link: Why Urban Millennials Love Uniqlo

The question Uniqlo faces now is whether it can inherit the Gap’s empire without repeating its mistakes. To do so, it will have to convince shoppers across the country of a proposition that’s radical for the industry: Fashion can be affordable without being disposable.

And:

Despite the underwhelming performance of Uniqlo’s American stores thus far, the company’s operating income outside of Japan grew by more than 62 percent year-over-year in 2018, while revenue grew slightly more than 25 percent. From its urban outposts, Uniqlo can slowly upend American ideas about the interplay between quality, style, and status—one basic button-down at a time.

Source: Why Urban Millennials Love Uniqlo

Link: Avengers: Infinity War: Marvel’s Superhero Hair Is Full of Secrets

“To put it in a nutshell, the shorter the hair, the more precarious a character’s relationship with traditional femininity.”
Original source: Avengers: Infinity War: Marvel’s Superhero Hair Is Full of Secrets

People (say they) will spend more on clothes that actually fit

It’s a sore point for many shoppers, who are ready and eager to spend more on designer clothes if only they were available: 78% of respondents in a recent survey of plus-size shoppers said that they’d be willing to spend more money if designers offered more options, and 80% said they’d likely purchase an item from their favorite designer if that designer made plus sizes.

File under “if anything, more money. Plus, bonus: morals!”:

More and more designers and retailers seem to be waking up to that fact. The market for plus-size women’s clothing is over $20 billion, by some measures

Link

Costs that go into a $185 shirt, including snacks & other human affordances

At a fast-fashion retailer such as H&M, a simple cut-and-sew top can cost as little as $15. At Gap, something similar might run about $45. At Elizabeth Suzann, a small fashion label based in Nashville, Tennessee, one of the brand’s minimal kimono-sleeved t-shirts, made of cotton twill, is $140.

This seems like the kind of analysis that’ll be handy in the up-coming trade wars.

Link

Get yourself some pink hair, it’s mainstream now

Not just for DevOps boys and girls anymore:

“Oh yeah, this is a trend that’s happening and now it’s really happening to the next level. Even Barbie has pink hair!”

Also:

“The age group is amazing,” he tells Racked. “With my clientele, you’ve got the college age students that want their hair lightened and all over with sort of ombre tones of pink, then I have a 55-year-old demographic and above, and they’re actually incorporating it into their highlights,” Rivera says. “If you do it soft, the eye accepts it with different tones of blonde.”

Source: Pink Hair Is Here to Stay