Published in the Computers in Human Behaviour academic journal, the study enumerates no fewer than 72 actions that people apparently take while managing their work emails. We can count five – delete, mark as spam, forward, reply and read but ignore – and can only imagine that reaching the figure of 72 must include crying and rocking in the corner of the office while reading the full contents of one’s inbox.
With AMP for Email, those messages become interactive. That means you’ll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store’s inventory or respond to a comment — all without leaving your web-based email client.
Some of the companies that already support this new format are Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus. If you regularly get emails from these companies, then chances are you’ll receive an interactive email from them in the coming weeks.
Writers work in the morning, coders in the afternoon.
Link to original
“The cloud email market is still in the early stages of adoption, Gartner said, with 13 percent of identified publicly listed companies globally using one of the two main cloud email vendors, Microsoft Office 365 or Google Apps for Work, respectively. With the majority of companies opting for smaller vendors, the cloud email opportunity is still ripe for channel partners… According to Gartner, 8.5 percent of public companies in its sample of nearly 40,000 public companies globally use Microsoft’s Office 365 service, while 4.7 percent use Google Apps for Work.”
Seems pretty crazy, but I’m sure there’s sunk costs, security and data handling issues, and, well, sometimes it probably is cheaper.
A while back I posted a quick quote from recent Gartner prognosticating about cloud email. The up-shot was that right now, it’s just about 8% for all types of companies, globally (except India and China for some reason). Someone from SpiceWorks left a comment that arecent survey of theirs indicated something much different, at least across the more SMB focused demographics they asked (out of 539 respondents, 46% were in companies of 10-99 employees, 23% were from companies of 100-249). Gartner, no doubt, covers a broader market, perhaps even weighted to larger companies (I don’t have access to the report, so I can’t look up the demographics).
For your entertainment, here are the two charts:
(The SpiceWorks 2014 estimate is a bit of fuzz-work on my part based on people’s claims to migrate in six months. If that bothers you, just assume it’s flat and the fun still stands.)
Only 8% of office system users employ cloud-hosted email and desktop applications, according to analyst company Gartner
Gartner expects that 10% of enterprise email inboxes will be hosted in the cloud by the end of 2014.
…adoption will accelerate from the first half to 2015, reaching 33% penetartiong in 2017 and 60% by 2022
These figures – which I pretty much believe – always baffle me. Running your own email has got to be one the least valuable, more annoying services you can do. It also causes all sorts of BYOD hassles. The more important part is catching up to the consumertech grade quality of cloud email, and being able to integrate into the application and services ecosystems users of services like GMail have access to. Otherwise, you’re stuck on the on-premises backwoods of Exchange and Outlook – an email approach that equally baffles me when it comes to productivity, e.g., tiny quotas, desktop syncing, and the lack of "basics" like archiving and useful search.
The pushback I get is always around security and the usual stick in the mud stuff.