If people from other countries already visit your site and make purchases, you might think it isn’t necessary to adjust your payment methods for them. But you’d be wrong. For each international customer that makes a purchase, there could be others who abandon checkout because they aren’t comfortable with any of the options available.
Casper had been out raising a large round of funding when the talks started, sources said. The startup generated around $200 million in sales in 2016 — its second full year in business — and was valued at around $550 million after its last private investment in 2015.
And, as the headline says: “Target looked at buying the mattress startup Casper for $1 billion but will invest instead.”
There’s a fair amount of commentary on this type of e-commerce stuff in this year’s Internet Trends report as well.
In 2014, more than 93% of our transactions took place in stores, less than 7% digital. That season we had just started shipping from a small number of stores. In 2015, that same timeframe, digital sales reached almost 10% of our total sales. We more than doubled our ship-from store-capability to nearly 500 stores. We fulfilled 41% of all our digital orders inside of a store.
For 2016, just a few months ago, just last year, digital sales climbed to 14%, more than twice what we did two years earlier. We double ship-from-stores again, more than 1,000 stores. Our stores were fulfilling 68% of our digital orders. We finished December with record digital growth, including record-breaking days on both Thanksgiving and Cyber Monday.
Always nice to see multi-year numbers.