Internet mattress momentum: Casper had ~$200m in 2016 sales

Casper had been out raising a large round of funding when the talks started, sources said. The startup generated around $200 million in sales in 2016 — its second full year in business — and was valued at around $550 million after its last private investment in 2015.

And, as the headline says: “Target looked at buying the mattress startup Casper for $1 billion but will invest instead.”

There’s a fair amount of commentary on this type of e-commerce stuff in this year’s Internet Trends report as well.

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Omni-channel at Target: 14% of 2016 sales were “digital,” with 68% fulfilled in-store

In 2014, more than 93% of our transactions took place in stores, less than 7% digital. That season we had just started shipping from a small number of stores. In 2015, that same timeframe, digital sales reached almost 10% of our total sales. We more than doubled our ship-from store-capability to nearly 500 stores. We fulfilled 41% of all our digital orders inside of a store.

For 2016, just a few months ago, just last year, digital sales climbed to 14%, more than twice what we did two years earlier. We double ship-from-stores again, more than 1,000 stores. Our stores were fulfilling 68% of our digital orders. We finished December with record digital growth, including record-breaking days on both Thanksgiving and Cyber Monday.

Always nice to see multi-year numbers.

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Digital transformation progress report – Home Depot builds a digital future

“Last year [2014], about 40% of all the orders generated on homedepot.com actually finished in one of our orange box stores. Customers find it incredibly convenient to be able to pick up a product when they wanted to. They didn’t have to worry about whether or not it was on their doorstep. And so that is a great opportunity not only to sell more product, but to drive traffic to our stores, sell them additional product when they come in and pick that product up.”

Digital transformation progress report – Home Depot builds a digital future