🗂 Link: Pat Gelsinger and his calculated plan for VMware

“Three years ago, your biggest risk was cloud; six years ago, your biggest risk was Open Stack. If you look at it now, you can clearly say, ‘Hey, these next-generation applications, are you going to be the enterprise supplier of choice?’. So in that sense, I think we had a bit of defensive risk … our platform was at risk.

“At the same time, if you look at the dollars, the business value at play in the developer layer — a lot of money there. It’s a very rich, offensive opportunity as well — both defense and offense — and if we expand the value proposition for all of the VMware operators today, to be able to effectively reach the developers and the application in a much more effective way than they do today … if we can bring those worlds together, that’s a pretty huge benefit for our customers as well.”

Source: Pat Gelsinger and his calculated plan for VMware

What do developers need/want to hear?

  • How to use containers, even managing them.
  • Being more autonomous – developers love freedom.
  • Keeping up to date on skills (see containers).
  • Dealing with or hiding from stupid business culture in their org.
  • Getting permission to try new things.
  • Testing code, automation to avoid legacy traps.
  • More scalable architecture for distributed apps, new types of data stores for dealing with new types of apps. [Maybe Thought Works style radar thing]
  • Modernizing old core and frameworks that they’re stuck with.

What else do they like talking and learning about?

Link: The Cost of Developers

That’s a lot of money.

“on the other side of the spectrum, purely enterprise-focused companies like IBM or Oracle would be tempted to wring every possible bit of profit out of the company…. What Microsoft wants is much fuzzier: it wants to be developers’ friend, in large part because it has no other option.”
Original source: The Cost of Developers

Link: The Cost of Developers

That’s a lot of money.

“on the other side of the spectrum, purely enterprise-focused companies like IBM or Oracle would be tempted to wring every possible bit of profit out of the company…. What Microsoft wants is much fuzzier: it wants to be developers’ friend, in large part because it has no other option.”
Original source: The Cost of Developers

Link: Why Software Developers Should Take Ethics Into Consideration

“[Developers are ]not asking themselves, what are the ethical consequences of this? Who could get hurt by this? Who does this enable over another person? Who does this disadvantage or advantage? They’re not asking those questions. My goal is to have that part of the natural sequence of developing software.”
Original source: Why Software Developers Should Take Ethics Into Consideration

Link: Working remotely, 4 years in

Yup, this is the thing: “I think this is actually a really important point to understand about remote work – on the remote teams I’ve been on, the the whole team has adopted a working style where all important team communication happens over Slack / video calls / email. IMO if your team is mostly remote, you’re forced to adopt a remote-first working style.”
Original source: Working remotely, 4 years in