Microsoft shot for consistency with Metro, putting the square interface on its tablets, phones and PCs under something it called three-screens and the cloud. Yet Microsoft was wrong to lump PC users in with device users, as it turned out neither customers nor developers wanted Metro on their PC – they hated it.
There is a notion that Metro was a failure there, which would be good to see the proof points in (low Window 8 uptake?). But, putting that footnoting aside as a distraction from interesting noodling, there’s a fun idea in there that we’ll see a lot in the coming years: do mobile devices need different UIs and UX than PCs, and Bice versa?
This is a classic Sterling, cyber-noir line… Describing and then confirming an everyday, banal artifact, sort of hooked up to his desires to see the works through the eyes of design. Usually the snarky point is: no one thought this through, so there it is.
From Love is Strange.
Gmail’s designers also saw that most people never use text-formatting options, such as bold and italic, when writing email, so they hid all those buttons under a single icon in the new window. In both cases, they used data to hone their designs to mesh with how people engage with the product.
That’s a new version of the “no one ever uses ‘advanced search’” line.
Using user activity tracking data in application design
But IT business buyers are, he says, and don’t know how make speeds and feeds (the basis of their buying behavior, plus price) account for UX:
The business buyer, famously, does not care about the user experience. They are not the user, and so items that change how a product feels or that eliminate small annoyances simply don’t make it into their rational decision making process.
Consumers aren’t rational
And, to be honest, it looks good to me. I actually love the cards design metaphor and, this far, it’s been pretty portable across all the screens developers get to deal with.
Holy shit: portlets are back, the kids just call them “cards”
Tag clouds in JPMC annual report!