Link: The New Affluents

Time to reap: “Several traits about the new affluents distinguish them as ideal prospective customers for brands of all sectors. In particular, luxury brands looking to woo customers with a little extra in their pockets might find this group a good place to start. Gen Xers’ share of national wealth is forecast to grow from under 14% in 2015 to nearly 31% by 2030, while Millennials’ share is forecast to grow from just 4% in 2015 to 16% by 2030, according to Gartner research. Additionally, this group is likely to be raising families and becoming first-time homebuyers, making them prime targets for home and CPG brands…. Though the new affluents want to save, they are likely to be in the midst of costly life transitions related to family and are also paying off significant debt, meaning money management is definitely on their mind.”
Original source: The New Affluents

Google IO people, London edition

From Tim Anderson on the London IO viewing party:

I found the demographics different than most IT events I attend: a younger crowd, and plenty of start-ups and very small businesses, not at all enterprisey (is that a word?)

That’s, as always, the thing to track: is Google changing to get into the enterprise, or is the enterprise going to have to change if they want to make use of Google?

Google IO people, London edition