Link: Forrester/IBM Report: ‘Great’ apps monetize five times better than good ones

Survey commissioned by IBM to find out what makes mobile apps great. Then, of course, it seeks to tie more success (revenue) to that greatness.

n=”1,000 consumers in the U.S., Canada, U.K. and India.”
Source: Forrester/IBM Report: ‘Great’ apps monetize five times better than good ones

When all that matters is price, petty rip-offs abound

Once, market forces and the power of brands and reputation provided reassurance. Many businesses took a long-term view and valued their customers’ loyalty. But a more opportunistic outlook on the part of big companies means that, in many markets, reputations have fallen so low that consumers expect nothing and get little. All the petty frauds I have described were perpetrated by well known companies.

In these circumstances, competition is no longer the answer to the problem of tariff complexity but a means of spreading the practice of petty fraud. The company that offers a fair price loses business to the company that provides the misleading tariff.

When all that matters is price, petty rip-offs abound