Link: Richard Florida predicts Amazon HQ2 location

‘At the top of the list, I would place New York, the greatest headquarters city in the world, and DC, the world’s power corridor. When I asked Scott Galloway, the author of the book “The Four,” where he thought Amazon would place its new headquarters, he simply said: New York, New York, and New York. But, DC is perhaps an equal or even better contender. Because Jeff Bezos already owns The Washington Post, an additional 50,000 Amazon jobs in the DC area might help deflect Congressional attention from his company’s monopolistic tendencies. Not to mention, a key predictor of corporate headquarters location is where the CEO has a home. Bezos has homes in DC, Manhattan, and Beverly Hills, which might also explain LA’s inclusion on the list.’

Also says offering tax breaks is stupid.
Original source: Richard Florida predicts Amazon HQ2 location

Link: The Problem With Courting Amazon

‘The question of whether, or how much, incentives actually spark a community’s economic growth is still unsettled. That’s partly because coming to any bottom-line answer is extremely difficult given all the possible variables in any scenario. “The overall conclusion is that effectiveness is there,” says Peter Fisher, a professor emeritus at the University of Iowa and the research director of the nonprofit Iowa Policy Project. “But it’s pretty small, and small enough that incentives end up being a very costly strategy.” In his opinion, far too many state and city boosters indiscriminately spray financial giveaway packages, which ends up costing them more than it should.’
Original source: The Problem With Courting Amazon

Why it matters long term? As an academic says:

“There is a very strong track record of places that attract talent becoming places of long-term success,” said Edward Glaeser, an economist at Harvard and author of Triumph of the City. “The most successful economic development policy is to attract and retain smart people and then get out of their way.”