CD enables us to deliver the business value inherent in new software releases to our customers more quickly. This capability helps the company to stay a step ahead of the competition, in today’s competitive economic environment.

We noticed that the frequent releases enable the application development teams to get faster feedback from the users of the applications. The feedback enables the teams to work only on the useful features. When a feature is found not useful, no further effort will be spent on it. This helps the team to build the right product.

Before, the team usually got to know the thing that they were building was not useful, until after the next big release. By that time, they had already spent months of efforts on it.