Internet mattress momentum: Casper had ~$200m in 2016 sales

Casper had been out raising a large round of funding when the talks started, sources said. The startup generated around $200 million in sales in 2016 — its second full year in business — and was valued at around $550 million after its last private investment in 2015.

And, as the headline says: “Target looked at buying the mattress startup Casper for $1 billion but will invest instead.”

There’s a fair amount of commentary on this type of e-commerce stuff in this year’s Internet Trends report as well.

Link

How Companies Like Dollar Shave Club Are Reshaping the Retail Landscape

“After two years in business, Casper is on track to book $200 million in sales over the next year, but its success isn’t ensured.”

Also, a new category phrase: “the digitally native vertical brand.”

Source: How Companies Like Dollar Shave Club Are Reshaping the Retail Landscape