The capitalist–consumerist ethic is revolutionary in another respect. Most previous ethical systems presented people with a pretty tough deal. They were promised paradise, but only if they cultivated compassion and tolerance, overcame craving and anger, and restrained their selfish interests. This was too tough for most. The history of ethics is a sad tale of wonderful ideals that nobody can live up to. Most Christians did not imitate Christ, most Buddhists failed to follow Buddha, and most Confucians would have caused Confucius a temper tantrum. In contrast, most people today successfully live up to the capitalist–consumerist ideal. The new ethic promises paradise on condition that the rich remain greedy and spend their time making more money, and that the masses give free rein to their cravings and passions –and buy more and more. This is the first religion in history whose followers actually do what they are asked to do. How, though, do we know that we’ll really get paradise in return?
from Sapiens: A Brief History of Humankind by Yuval Noah Harari
‘between 2011 and 2012, the polling company Gallup conducted the most detailed study ever carried out of how people feel about the thing we spend most of our waking lives doing – our paid work. They found that 13% of people say they are “engaged” in their work – they find it meaningful and look forward to it. Some 63% say they are “not engaged”, which is defined as “sleepwalking through their workday”. And 24% are “actively disengaged”: they hate it.’
‘To them, finding an antidepressant didn’t mean finding a way to change your brain chemistry. It meant finding a way to solve the problem that was causing the depression in the first place.’
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Review of a book on Fermi.
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Review of a book on Fermi.
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From Señior WordPress.
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The writing in this book is good, and I’m always a sucker for noir.
But it gets tiresome after awhile, all the balls-out crazy stuff and topics.
There’s a lot to study about fiction dynamics here though fueled by the picador plotting: lots of interesting characters, lots of mini-plots; paring characters; the weak male/strong female trope; unlimited budget; snarky, but weary direct address tone to the reader; maybe world building, but just as the back-story for the various characters you meet (the serial killer on the airplane, the Roanokes, but the Bob character is ignored/anemic in this respect); social commentary as asides (from Trix, often); sex for titilation.
Obviously I liked it enough to quickly read it.
This week’s Pivotal Conversations is up. We talk about the new book Cloud Foundry: The Definitive Guide with the author, Duncan Winn. Also, see the full show notes for some more links and a discount to SpringOne Platform.
I started a new booklet project, the Cloud Native Cookbook.
The premise is this:
The premise of this book is to collect specific, tactical advice transitioning to a cloud-native organization. The reader is someone who “gets it” when it comes to agile, DevOps, cloud native, and All the Great Things. Their struggle is actually putting it all in place. Any given organization has all of it’s own, unique advantages and disadvantages, so any “fix” will be situational, of course.
This cookbook draws from actual experiences of what worked and didn’t work to try to help organizations hack out a path to doing software better. While we’ll allow ourselves some “soft,” cultural things here and there, each of the “recipes” should be actionable, tangible items. At the very least, the rainbows and unicorns stuff should have concrete examples, e.g., how do you get people to actually pair program when they think it’s a threat to their self-worth?
As with my previous cloud-native booklet, I have this one open for comments as I’m working on it. It’d be great to get your input.
Here’s some slides I’ve been using around all this.
More from The Attention Merchants
First, on advertising as a decision making lubricant:
Information cannot be acted upon without attention and thus attention capture and information are essential to a functioning market economy, or indeed any competitive process, like an election (unknown candidates do not win). So as a technology for gaining access to the human mind, advertising can therefore serve a vital function, making markets, elections, and everything that depends on informed choice operate better, by telling us what we need to know about our choices, ideally in an objective fashion.
And then an example of that principal in place to sell ads at CBS, early on:
“Here you have the advertiser’s ideal—the family group in its moments of relaxation [listening to the radio] awaiting your message,” said CBS. “Nothing equal to this has ever been dreamed of by the advertising man.” It is, as we shall see, one thing to sell access to the minds, quite another to predict reliably the audience’s frame of mind; and by dictating the moment of infiltration, radio claimed to do just that. At the time and place of CBS’s choosing, the audience would be “at leisure and their minds receptive.”
Overall, The Attention Merchants is good stuff so far.
The premise of this book, for most anyone, is painfully boring: planning out and project managing the installation of COTS software. This is mostly lumbering, on-premises ERP applications: those huge, multi-year installs of software that run the back office and systems of record for organizations. While this market is huge, touches almost every company, and has software that is directly or indirectly touched by almost everyone each day (anytime you buy something or interact with a company)…it’s no iPhone.
If you’re in the business of selling enterprise software and services, however, Beaubouef’s book is a rare look inside the buyer’s mind and their resulting work-streams when they’re dealing with big ol’ enterprise IT. As a software marketer, I read it for exactly that. I was hoping to find some ROI models (a scourge of my research). It doesn’t really cover that at all, which is fine.
There’s a core cycle of ideas and advice flitting in and bout of the book that I like:
- COTS software will do, you know, 80% of what you like. The rest is customizing it through configuration, your own code layered on-top, or getting the vendor to add in new features.
- The more you customize the software, the harder it will be to change. But, the less you customize it, the less it creates differentiation for your business processes.
- Most of the problems and challenges you’ll encounter, though, will be human based.
- Much of these human problems are about managing the requirements process to make sure the software is matching the needs of the business.
- Process-wise, to do this we like to take on a waterfall approach (try to specify everything up front, implement it all, then verify if it works). This results in a lot or risk of waiting for that final verification to see if it works and you were right about matching the COTS implementation to business needs.
- Instead, and iterative approach that focuses on learning and honing the COTS/business match-up seems like a good idea.
- Role-wise, getting someone(s) who have a tops-down view of the business process and enough technical understanding to map that to the COTS project is a really good idea, though hard to put in place.
While the book focuses on on-premises software, the overall thinking could easily apply to any implementation of a large IT-driven, vendor provided system: SaaS would work, and to an extent the kind of infrastructure software we sell at Pivotal. As the points above go over, the core thrust of the book is about managing how you make sure your IT is actually helping the business, not bogging down in its self.
If you’re pretty vague on what you should do in these large IT initiatives, you could do a lot worse than read this book.
Check out the book: *Maximize Your Investment: 10 Key Strategies for Effective Packaged Software Implementations *