Link: This is the Amazon everyone should have feared — and it has nothing to do with its retail business

“the massive online retailer once again posted its largest quarterly profit in history — $2.5 billion for the quarter — on the back of two businesses that were afterthoughts just a few years ago: Amazon Web Services, its cloud computing unit, as well as its fast-growing advertising business.”

Good charts, too.
Original source: This is the Amazon everyone should have feared — and it has nothing to do with its retail business

Link: Amazon lost cloud market share to Microsoft in the fourth quarter: KeyBanc

For 4Q2017: “Amazon Web Services had 62 percent market share in the quarter, down from 68 percent a year earlier, KeyBanc’s Brent Bracelin and other analysts wrote in a note on Thursday. Microsoft Azure jumped from 16 percent to 20 percent, and Google’s share increased from 10 percent to 12 percent, they said.”
Original source: Amazon lost cloud market share to Microsoft in the fourth quarter: KeyBanc

AWS’s private cloud stuff to day, plus VMware

Good round-up of AWS’s private cloud stuff:

  • AWS added on-premises support to its CodeDeploy continuous-delivery service in 2015.
  • AWS introduced the Snowball storage server companies could use to copy data and then ship it to the cloud in 2015.
  • AWS added on-premises support to its EC2 Run Command tool for running shell scripts on many machines at once in 2016.
  • AWS unveiled the Snowmobile truck for copying even larger supplies of data and then hauling it off to Amazon in 2016.
  • This past November AWS released a container image of its Amazon Linux server operating system for use on corporate servers.

Source: AWS talking with VMware about building on-premises software: report

Avoiding your rival’s cloud with multi-cloud capabilities

[O]ne well-publicized case in that vein, they said, was Home Depot directly working with Pivotal Software to introduce Pivotal Cloud Foundry to Google Cloud Platform. The home improvement retailer wanted to continue to use the popular development environment in the public cloud, but avoid giving business to Amazon’s largest profit-generating division.

A Pivotal spokesperson told CRN that Home Depot, like other Fortune 500 retail customers using Pivotal Cloud Foundry for app development, prefer Google Cloud Platform or Microsoft Azure above AWS. Pivotal and Google “rapidly accelerated joint R&D efforts to add new capabilities,” he said, “encouraged” by those retail giants.

At the same time, Pivotal and Microsoft have also stepped up efforts to integrate capabilities on Azure, “primarily driven by automakers,” he said.

Source: Partners Grapple With Conflicts Between Retail Customers And Amazon – Page: 3 | CRN

The Economist on Amazon – Highlights

  • Video: “In 2017 Amazon is expected to spend $4.5bn on television and film content, roughly twice what HBO will spend. But it has a big payoff.”
  • Prime momentum: “Mr Nowak reckons the company had 72m Prime members last year, up by 32% from 2015.”
  • Cloud: “Last year AWS’s revenue reached $12bn, up by more than 150% since 2014.”
  • Anti-trust, in the US: “If competitors fail to halt Amazon’s whirl of activities, antitrust enforcers might yet do so instead. This does not seem an imminent threat. American antitrust authorities mainly consider a company’s effect on consumers and pricing, not broader market power. By that standard, Amazon has brought big benefits.”

Are investors too optimistic about Amazon?

Software Defined Talk: Docker is just cheap VMware, right?

Our new episode is up, from this past Friday:

There’s tell that some people just look at containers as a cheaper way to virtualize, eschewing the fancy-lad “cloud-native stuff.” We discuss that idea, plus “the enterprise cloud wars,” and also our feel that Slack is actually a really good tool and company.

Listen directly, subscribe to the podcast feed, and go check out the full show notes, which has a web player as well.

The laundry list of AWS’s ITIL/ITSM stuff

From William Fellows at 451:

 > AWS Managed Services (AMS) includes change management, provisioning and configuration management, event and incident management, security management, patch management, continuity management (backup/restore), and reporting, supported via APIs and AWS services. AWS Managed Services infrastructure building blocks include managed VPC within a specific AWS region; isolation of applications via subnets and security groups; shared services, such as authentication, collaboration and intranet; DMZ access to the internet; and DirectConnect for internal connectivity and access management via corporate AD/Auth systems versus native IAM. (AWS says IAM does not work for the data plane, and is only for the AWS control plane. It uses IAM for the AWS components – the customer can also do an ADFS-to-IAM integration to use their AD credentials for control/data plane access.)

Source: ITIL for cloud: AWS reaches for the soul of the enterprise