Link: Authenticity Wins

Put user generated content in your Web 2.0 hustling mix:

“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase. This could be a matter of frequency, as luxury brands feature user-generated content in only 2% of posts, while auto companies include it in a fifth of content.”
Original source: Authenticity Wins

Link: European privacy regulations predicted to damage digital advertising revenue

“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.”

The narrative that these are “tech companies,” at at least that these are the only tech companies, still drives me crazy. For example, are IBM, Microsoft, and Oracle in that bucket. Aside from advertising at Bing, clearly not. So called “tech companies” in this discussion should be called “advertising companies.”
Original source: European privacy regulations predicted to damage digital advertising revenue

Link: How Does Advertising Work?

‘It is also SELECTIVE … because, apparently, we have always been overwhelmed by sensory data and can’t begin to notice it all. Even before Snap and the iPhone X, our brains said: “Too much! Give me the bullets!”… For advertising, the implications are obvious. To rise from our sensory swamp, an ad must be EMOTIONALLY INTENSE. We assume the binary default is positive, but there is evidence that negative works as well. This study (from a consultancy now called System 1) showed that ads we hate are more likely to get us to buy a product than ads we don’t notice’
Original source: How Does Advertising Work?

Link: ‘Big Tech’ isn’t one big monopoly – it’s 5 companies all in different businesses

‘But despite simple perception of them all as “tech” companies, their core revenue sources are clearly different. And those distinctions suggest ways people can understand and respond to anxieties about their growing economic and cultural influence.’
Original source: ‘Big Tech’ isn’t one big monopoly – it’s 5 companies all in different businesses

Link: Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be – WIRED

Early excitement around what Apple’s podcast analytics is saying about podcast listeners: “At Panoply, home to podcasts like Slate’s Political Gabfest and Malcolm Gladwell’s Revisionist History, CTO Jason Cox says that listeners are typically getting through 80-90 percent of content”
Original source: Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be – WIRED

Link: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
Original source: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport