Coté Memo #039: research agenda crafting, what Docker will spend $40m on, RAX no longer for sale

Meta-data

Hello again, welcome to #039. Today we have 46 subscribers, so we’re +1. Dandy! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Follow-up

Tech & Work World

Quick Hits

This [cash injection] puts us in a great position to invest aggressively in the future of distributed applications. We’ll be able to significantly expand and build the Docker platform and our ecosystem of developers, contributors, and partners, while developing a broader set of solutions for enterprise users.

Look for significant advances in orchestration, clustering, scheduling, storage, and networking. You’ll also see continued advances in the overall Docker platform–both Docker Hub and Docker Engine.

And a fun diagram:

The Docker roadmap

What cloud vendor d'ya like?

Research Agenda Decisions

I have three options (OK, four) of what I should focus on in my analyst work in front of me and I’d be curious to hear your input:

  1. DevOps – we’ve done plenty of coverage here and there, but if you recall back in #028, we could do with a more rigorous and deep research agenda here.
  2. Software Development – when I was hired, this was an area that needed filling and I certainly would like to. As with DevOps, all of us fill it in well but we might could do with more focus on it.
  3. Plain of systems management, virtualization, etc. – while folks on my team cover APM, cloud platforms, and other areas, we don’t have a dedicated focus (again, with that rigor and depth I outlined for DevOps).
  4. Continue to be a be broad and cover all of the above, but with the more shallow depth that comes from broad coverage.

As I mentioned, at the team level we cover all the three items above. The question is what I should spend “all of my time doing.” In each of the three real options above, I could easily talk with only companies and end-users in those areas, spend “all my time” focused on researching and writing just one of them. My question to you, dear readers, is what you would (a.) find most valuable, and, (b.) what you think would be the best (criteria: commercially valuable, interesting, fun people to talk with, etc.) area for me to focus on (separate from of your needs).

I’ve equivocated many times solid answers for all four of the above, so outside feedback would be helpful.

Travel

Travel is starting up again, oh boy. I’m off to Boston later this week, Chicago next week, then HCTS (you can still get $200 off, see above!) in Las Vegas, BMC’s conference in Orlando, Paris for the OpenStack Summit, CA World in Las Vegas, and Toronto for a TechTarget speaking engagement. So far, beyond that, things look clear.

Fun & IRL

No fun today, just work.

Coté Memo #038: No title, just links

Meta-data

Hello again, welcome to #038. Today we have 45 subscribers, so we’re +2. Fun! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Tech & Work World

Busy day – and coming week – so just the quick hits for today.

Quick Hits

Hey, they just need faster Internet – “waitress, another Dewars!”

Mark drove though West Texas recently and noted how desolate it was, with photos! I typed up the below as a comment, but got trapped in some login madness, so here it is:

We lived a month in Marathon, Texas in 2010 or 2009 It was nice. To your point, there’s not much going on out there (by us city folks’s standards). It took 2 hours to get to an airport (El Paso) and the Internet was slow (I had to go to the Sul Ross library to do a webcast, as I recall).

It seemed to me, though, that if you had faster Internet, things would actually be very nice for a remote worker. I suppose the schools wouldn’t be as good as the “big city” schools, and your dog might get eaten by a javelina. Still, all those abandoned buildings must be dirt cheap and people generally leave each other alone out there.

I suppose that’s sort of a parasitic view of decaying Texas, but I think there’s lots of people who’s be glad to dump their cash into land and housing out there if there was good “first world” infrastructure in place.

Fun & IRL

We started back on some Andersons coffee today and man, it’s rocket fuel!

Coté Memo #037: vRealize report, PaaS winnowing, big hunks of turkey

Meta-data

Hello again, welcome to #037. Today we have 43 subscribers, so we’re +1. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Follow-up

  • 451 Deal Analysis of HP buying Eucalyptus – As I mentioned yesterday, we had a Deal Analysis in the works. Here it is.
  • That vRealize report is finally up. I spend much of the time going over the strategic reasons for doing this and much less on the actual features. I figure there’ll be more at the BCN VMworld so we’ll look to cover it more in-depth then. Coincidently, I had an end-user inquiry today that talked all about vRealize and its competitors. The customer was well trained: they said “vRealize” and never “vCAC”!
  • This is the kind of feedback I find most valuable (I’m serious!):

Tech & Work World

Quick Hits

Fun & IRL

No fun today, just work. I’m going to go have a martini.

Coté Memo #036: HP buys Eucalyptus, mind-mapping-aaS

Meta-data

Hello again, welcome to #036. Today we have 42 subscribers, so we’re +/0. Steady as she goes! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Tech & Work World

Quick Hits

HP buys Eucalyptus

The addition of Marten to HP’s world-class Cloud leadership team will strengthen and accelerate the strategy we’ve had in place for more than three years, which is to help businesses build, consume and manage open source hybrid clouds,“ said Whitman. "Marten will enhance HP’s outstanding bench of Cloud executives and expand HP Helion capabilities, giving customers more choice and greater control of private and hybrid cloud solutions.

We cover this in Software Defined Talk today. I start with some context on HP, Eucalyptus, OpenStack, and "AWS compatibility.” It’s nice to have three different perspectives.

As you can conclude from the discussion, I find it both perplexing and exciting. As we say in SDT, from a customer perspective “I want an AWS-compatible cloud that just works (as much as a private cloud can)” it makes sense; from a portfolio perspective (“which HP cloud did you want buy?”) it seems to add confusion. I suggest giving them some time to explain their plans. Should be fun in Paris at the upcoming OpenStack Summit.

We have a 451 Deal Analysis report on this in the works and it’ll hopefully be out tomorrow. In the mean time, check out Barb Darrow’s quick coverage.

MindMeister

I signed up for a paid account at MindMeister today. I think I like it. I’m eager to see how the mobile part works.

Also, it was cool that it has 2FA and uses the Google Authenticator. I poked around and it turns out Evernote does as well. For some reason, I love that!

Fun & IRL

No fun today, just work.

Coté Memo #035 – Is Docker a threat to OpenStack, NPC in servers, OCP too expensive?, etc.

Meta-data

I’m shipping mid-day. Let’s see what happens!

Hello again, welcome to #035. Today we have 42 subscribers, so we’re +1. Fun! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Tech & Work World

Quick Hits

Is Docker a threat to OpenStack?

We get questions like this a lot. Here’s the swag du jour:

I think they’re complimentary. OpenStack is more about orchestrating and manage large clouds, where-as Docker alone is at the single node level. Docker should be looked at as two things: (a.) more efficient virtualization, but that likely works on less workloads than virtualization (at the moment), and, (b.) a developer-friendly way to package up applications for deployment into cloud and cloud-like environments (as well as non-cloud infrastructure).

Docker is a threat to virtualization, primarily. Systems like Mesosphere, CoreOS, and Kubernetes (I don’t understand it well enough, but I think it fits here) that use (or could use) things like Docker are more a threat to OpenStack. Why? Developers building applications could find the stripped down management and orchestration in those systems more than good enough and not go in for the “bigger plate of hassle” that OpenStack brings. The question becomes: is OpenStack “over” (managing how these things are used) those, or “under” (managed by and used a fungible resource) them?

As with all “threats” to OpenStack, the key question is: can these alternatives get into a production ready, get up and running in less than a day state before OpenStack does? I.e.: “OpenStack is hard, our stuff is easy.”

Fun & IRL

  • RE/Search – in the pre-web days, I loved these books. I don’t think I ever bought one, but I always sought them at at Half-Priced Books and thumbed through them. Now of course, we have the web.

Coté Memo #034: No longer blending iPhones, Applefornia, Developer Relations & Marketing

Meta-data

Hello again, welcome to #034. Today we have 41 subscribers, so we’re +/-0. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Follow-up

Tech & Work World

Quick Hits

Finally, I’ll be getting a new phone

Obviously, there was a big Apple event today. I’m overdue getting a new phone (I’ve got an iPhone 4s!), so I’ll be shelling some cash out once it’s available; I’ll see what kind of AT&T discount I get. I finally waited until I was due a new phone, so hopefully not that much.

Like most people I saw, I was impressed by the Apple Watch more than I thought. I like how Apple just kept piling on functionality to it. Pretty Amazing.

Kevin Lynch shows off the Apple Watch

It was also fun to see Kevin Lynch in action. I used to work with him in tiny ways, mostly over lunches, when he was at Adobe. He always seemed like a very genuine, very smart guy who actually had a passion for computers. I think that came through in his talk today. He had a nice sense of humor too which popped up a tad. Last we saw, he was blending iPhones, but you know, because the cause.

Applefornia

The other thing I find fascinating is the weird world that Apple’s personas all exist in. It’s somewhere between stock photos at Target and the mall, and high-end PowerPoint clip-art. I like to think of it as Applefornia: that cool, ocean-filled place where people seem to constantly be on vacation and covering them selves with patinaware. That Umberto Eco should write an essay on it.

Developer relations and marketing

At our upcoming HCTS cloud conference (look above for more info and discount code if you want to register), I’ll be doing a short talk on developer relations and marketing, followed by a panel on the topic.

I put together a first, incomplete draft of the slides. Take a gander and tell me if you have any feedback:

I’m not sure where I came up with that title, but it looks like something I’d type…

Fun & IRL

No fun today, just work.

Coté Memo #033: Taking my toys home, microservices vs. J2EE, Tex-Mex/Cajun Fusion

Meta-data

Hello again, welcome to #033. Today we have 41 subscribers, so we’re +1. Yay! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Follow-up

Tech & Work World

Quick Hits

I’ve been working to better automate a suggested reading list. This is the first cut. It’s a lot as it covers more than a 24 hour period of my reading (the weekend). My idea here is to share with you the stuff I’ve read that I thought was remotely to very interesting. It sounds egotistical, but what I wanted to try to do was sync up the incremental “industry context” I build up in each 24 hour period. I enjoy lists like that from numerous sources. Tell me what you think as I tune it.

Anti-pattern: taking my toys home

Over the years, working in teams (small and large), I sometimes find myself in a dangerous zone: waiting for the organization to ask me to help it out. (And, it should be clear that “it” is a “them”.)

It’s easy to get disillusioned and upset at how “ground level” things are annoying, routine, and even “dumb.” The result, in me, is not volunteer ideas or offering to help out. Keep in mind that those two things are the core business of what I do: telling people what I think they should do. So, it’s odd when I shut that pipe off.

I end up doing this, like many things, when you’ve been “trained” to: you’ve suggested things in the past and they go nowhere, or get shot down. You’ve got to watch out for that once you become more “senior.” “Taking your toys home” isn’t part of that job description…but it’s so easy to do.

Fun & IRL

  • On ‘Krazy Kat’ and ‘Peanuts’ by Umberto Eco – reality explained through Charlie Brown. If it’s been awhile since your college literature classes, strap yourself in and have some fun. Best line: “since he acts in all purity, without any guile, society is prompt to reject him.”

Coté Memo #032: when to have an executive summary

Title: Coté Memo #032: when to have an executive summary

Meta-data

Hello again, welcome to #32. Today we have 40 subscribers, so we’re +1. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Tech & Work World

Quick Hits

When to use an executive summary slide

I don’t like “agenda” and “exec summary” slides. There are many reasons, some of them: it’s takes up a slide, just wait and you’ll find out, meetings often never leave that slide. White-collar folks love using them though, so I’ve learned most of the tactics and tricks, of course, as should you. But, when you can choose to, ditch them.

Sidebar: I recall that in one critical cloud meeting at Dell filled with high-ranking brass and such we didn’t moved past the cover slide for half the meeting. We didn’t even get to the executive summary. That’s the kind of thing you deal with in PowerPoint, room full of executive land. It turned out to be a good meeting, but you know, be ready to spend weeks on slides and then not really use them.

Anyhow. I was doing some follow-on bullet-proofing/polishing of a client’s presentation today and wrote this on when to use “executive summaries” in presentations intended for analysts:

For something like [the topic being discussed in the presentation], it’s good to have an “executive summary” slide as a defensive move. Right away if I’m an analyst I’m going to ask a bunch of “have you considered this? how about this?” type questions which you’ll probably answer in the presentation. In the first slide put up an executive summary whose first effect is to demonstrate the breadth of what you have and whose second effect is to make sure the analyst shuts up long enough so you can tell the story. (Normally I don’t like executive summaries, but with the introduction of a new thing where the audience thinks they’re much smarter than you, they’re good.)

That’s a good tip beyond analysts as well if you feel like you’ll be in a similarly combative situation with your, you know, “deck.”

If you like “tips on dealing with analysts,” check out the recording of the talk on that topic I gave at HeavyBit at the beginning of this year. (It was a reprise of a 2008 talk I did, long ago.) It’s targeted at startups, but the majority of it applies to companies of all sizes.

Fun & IRL

Making Sangria

Not really much. Gotta stop typing so I can get to it.

Coté Memo #031: Avoiding Showing Up, Yet Another Private Equity in Tech Story, Cyborgs, and more #VMworld

Title: Coté Memo #031: Avoiding Showing Up, Yet Another Private Equity in Tech Story, Cyborgs, and more #VMworld

Meta-data

Hello again, welcome to #31. Today we have 39 subscribers, so we’re +1. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Tech & Work World

Quick Hits

It’s a real project if…, or, avoiding showing up to save time

I liked the quick summary of determining if something is a real project or not on this week’s Back to Work. I spend much of time sorting out if I should get involved in a project or not, both internal to 451 and externally. In analyst life, there’s lots of people looking for open-ended projects with no budget, and those become time-sucks that marks like me end-up carrying the water for.

I spend a lot of time observing behavior of other people in the companies I work for, mostly the people who are considered “successful.” What I’ve noticed is that those successful people don’t do much, in a good way. They’re highly selective of the projects they get involved with, and even the email threads they answer.

If you’re the kind of person who subscribes and actually reads this newsletter, you likely have the problem I have: you get bored easily and use work as a way to entertain yourself…instead of using work as a way to get paid. I’ve got to shift more and more of my efforts to that second part, because the first creates a stream of unfinished projects that go nowhere and becomes a terrible loop of boredom on its own.

451’s VMworld 2014 pieces are coming out

The names may have changed, which makes it quite difficult to track both historical usage and forward-looking plans, but at the end of the day marketing departments like to change names to protect the guilty. Whatever the products are called today, or may be called in the future, it is clear that the hypervisor-level technologies that are the basis of VMware’s current market dominance are commoditizing. This provides leverage but no guarantee of future market share for VMware in adjacent markets (management and cloud platforms), which have notable established incumbents and a set of engagement rules that are not necessarily aligned with VMware’s historical success factors.

Hey, don’t worry: that vRealize one is on the kitchen island ready to cook up.

Private Equity, which was the style of the time

All the sudden so many large tech companies are looking to go private. TIBCO did the obligatory hanging out a sign recently, it seems. Of course, I’m sure many are all like “TIBwho?” which is fine (and if you’re a TIBwhu? person, you’ll love this discussion of Compuware!). If you couple this trend with another macro-theory, that IT spending is slowing down, permanently, then you’ve got something slightly interesting. Tech becomes normal.

Fun & IRL

There’s only two days left to upload several years worth of photos to my newly TB’ed Dropbox account. Yup. Try not to do that.

Coté Memo #030: SolidFire’s foray into OpenStack, Crowd-sourcing DevOps

Meta-data

Hello again, welcome to #030. Today we have 38 subscribers, so we’re +2. Nice! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Follow-up

Tech & Work World

Either I didn’t read the news or there wasn’t much of it today. I forget which.

SolidFire’s foray into OpenStack

Reference architecture

Back at the Atlanta OpenStack Summit, SolidFire announced a reference architecture (branded “Agile Infrastructure for OpenStack”) for running Red Hat’s OpenStack on Dell gear with SolidFire storage management software. I wanted to catch-up with them to see if it worked, and did so today.

I’m typing up a report on the topic, but here are some interesting tidbits from the call today:

  • About 30% of their install base runs OpenStack, another 30% CloudStack, and 40% VMware. Their pipeline is dominated by OpenStack and VMware.

  • Their customer base for OpenStack is primarily large enterprises, telcos, and other “big IT shops”…as you’d expect; see some recent 451 TheInfoPro survey results on cloud budgets.

  • The AI for OpenStack thingy has results in several closed deals, not always for OpenStack. That is: the marketing/thought-leadership gambit here is working.

  • There’s also a “AI for Virtual Infrastructure” released last week during VMworld.

Anyhow, sometime over the next week I should have a 451 report up. Along with that vRealize report I keep taunting y’all with.

DevOps Crowdchat

I was in a “DevOps Crowdchat” today which was kind of fun. It’s a “happening,” as they used to say, you know, for social marketing purposes and discussion and the like. It was interesting and fun with a nice range of comments, all archived.

I’ll be curious to see if it’s “better” than things like webinars and/or how it helps beyond ephemeral “thought-leadership.”

Fun & IRL

No fun today, just work. (There are some recommendations in this week’s Software Defined Talk Podcast if you’re desperate.)

Coté Memo #29: vRealize almost explained, Compuware gets bought, 1 year at 451

(I cross post my week-daily newsletter here, but also feel free to subscribe to it directly if you’d don’t want to follow CoteIndustries.com regularly.)

Meta-data

Hello again, welcome to #29. Today we have 36 subscribers, so we’re +3 – good job, subscribers! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

  • You can still get $200 off your 451 cloud conference registration with the code MC200 when you register. We’ve been going over the agenda and presentations internally and they should be fun. Also, if you attend you can schedule 1:1’s with 451 analysts, whether you’re a client or not (I believe), including me.

  • This month, if you’re in Chicago on Sep 23rd you can come see my talk on DevOps for free. I’ll have it updated with some new market numbers and cloud survey data. Registration is free (there’s vendor pitches), so sign up if you’re interested. I’ll be doing the same in Toronto on Nov 18th.

Follow-up

Tech & Work World

1 year at 451

Today marks my one year anniversary at 451. I’d just come off sucking down two weeks of left over vacation at Dell, and go all setup to start analyzing. Over the past year it’s been great to re-engage with my old industry friends and new ones, and get back to writing regularly, something I’d been sorely missing while I did strategy and M&A at Dell…which doesn’t really reward speaking about what you think publicly too much.

Along with the other teams in 451, my team re-organized our coverage areas into new practices: Development, DevOps, and Middleware and Enterprise Platforms.

We’ve also done a good job stoking the fire of our DevOps research, which I really enjoy; you may recall that Jay Lyman, on my team, published one of the first analyst pieces on DevOps in 2010!

Anyhow, enough self-aggrandizing. If you’re not a client – or at least have a trial – you should check it out. If you end up not wanting to fork over some cash to get behind our paywall, I’d be interested in hearing why so we can noodle on fixing that.

vRealize

VMware vRealize

After last week at #VMworld, I’m forcing myself to write a 1,500-2,000 word report on vRealize. The issue, as I discussed in our Software Defined Tech podcast recoding today, is that I have a mixture of NDA and public knowledge, so sorting through an already confusing pile is difficult.

To that end, there’s actually a good PDF that VMware has explaining the new portfolio (vendors usually are bad at this), and even a an install guide which looks like tasty.

Also, on that page, you can see a 2012 IDC market-sizing and vendor overview of cloud management and a 451 paper on cloud management and automation from Nov 2013 (these types of 451 reports ain’t cheap, so enjoy the freebie).

Finally, it’ll be posted as a proper episode tomorrowish, but Matt Ray does a good job explaining “the VMware cloud” in the Software Defined Talk episode we recorded today.

Also, this plea for VMware to fix up its APIs from Matt Wrock is good reading. Remind you of anything?

Thoma Bravo buys Compuware

Compuware revenue
Compuware revenue by product area

Thoma Bravo is adding Compuware to it’s portfolio (pending closure of the deal, I believe). Dennis Callaghan on my team is writing up a 451 Deal Analysis that I’ll link once it’s published. We discussed it in a “bonus episode” of Software Defined Talk today, esp. as it related to the full life-cycle of software companies, where PE companies figure in at the end to either strip mine (or more likely in this case) try to pull the old fountain of youth trick.

It’s also interesting to look at the rest of the Thoma Bravo portfolio and think how Compuware would co-existing and integrate with them, and look at how Attachmate broke up Novell as a possible model for Compuware. Thoma Bravo is invested in Attachmate, you see, so they no doubt have some staff and strategy-think cross-over.

If you really want to dig deep, check out the FY2013 annual report and the most recent quarterly presentation, for FY2015Q1.

Fun & IRL

No fun today, just work. I made a pitcher of sangria yesterday and I need to go polish it off:

Untitled

Coté Memo #28: Yet another DevOps landscape, webinar tips for analysts

(I’ve had a little email newsletter for sometime. It’s fun! People like it and write to me! Rather than rely on the archiving at TinyLetter, I thought I’d post the archives here. However, feel free to subscribe to the newsletter in its proper format, email…or just read it here, whatever you like.)

Meta-data

Hello again, welcome to #28. Today we have 33 subscribers, so we’re +/-0. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)

See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.

Sponsors

Tech & Work World

Quick Hits

The DevOps Landscape

I need to put together a stronger DevOps research agenda at work. We actually have a great paper from 2010 that Jay Lyman wrote, but there’s a certain systematic set of material that’s good to have on most topics.

In 451 speak, here’s the body of work I’d want to see over the course of a year on the topic:

(1.) Define DevOps with a taxonomy and “landscape”

(1.a.) Write down and categorize all the relevant vendors and projects

(2.) Write a Spotlight defining the space, going over concerns/best practices for buyers (“enteprises” or “end-users”), vendors, finance (these could be separate spotlights)

(3.) Write a SectorIQ [this covers potential acquisitions in a space] going over startups in there

(4.) Write a TBI [30-40 page PDF, “long form report”] or Spotlight that’s a “buying guide” targeted at enterprises that goes over how short-list options. For DevOps, this would include numerous open source projects as well.

(5.) Do all the usual weekly company coverage of people in the space as defined by 1.a.

You know, just a short list of stuff.

To that end, I started a mindmap to think about how to slice up “DevOps” and eventually list vendors, projects, and practices that would drive our research and what we focus on. The mindmap is likely to be thrown-up all over, thrown away, and evolved; I think I’ve spent about 15 minutes on it so far. But I’d be curious for pointers and thoughts on how to put this all together.

A cursory lmgtfy brings up numerous other slices at this over the years:

I need to do the above for two primary reasons:

  1. We’re getting lots of inquiry from vendors, enterprises, and finance to understand the space. They just want to definitive coverage of it.
  2. I need to narrow down our focus on DevOps and add in the discipline of having a “list” of topics we regularly cover.

It goes without say: I’d love your input!

P.S.: is MindMeister the best option if I don’t want to shell out for MindManager?

How to do a webinar for analysts

I was doing a webinar today, and when it was my time to be quiet, I tapped in some tips on what analysts are supposed to do in webinars (I guess in addition to paying attention when they’re not talking ;>).

The framing is that analysts are often brought in to do webinars with vendors. The commercial goals are to (a.) help draw an audience, and, (b.) get some credibility and interesting content from the analyst. In other words: it’s a marketing activity, from the vendor’s view point. Typically, the analyst speaks to “macro trends” for half of the webinar, the vendor pitches how their product helps you, the customer, profit from those macro concerns, and then there’s question and answer. You do webinars for thought leader and lead-gen.

In no particular order, here’s some tips for analysts doing vendor webinars:

  • Timing is critical, webinars often involved more than one person, so you’re stealing time from others if you go on.
  • Don’t mention rival vendors or “solutions” in any but the vaguest way.
  • No need for a lot of context setting and explanation, just focus on simple direct things without educating too much – need to move quick.
  • Try not to sound bored.
  • Don’t be dismissive of the core concepts under discussion, e.g., “cloud, you know, some people like it.”
  • You’re setting up the audiences minds to listen to the vendor pitch, so leave them thinking happy thoughts.
  • Cut out parenthetical asides, they take up time.
  • Practice and write-up your talk, even if you don’t read the script. This is a performance, not a “talk,” discussion, or a podcast.
  • Live vs. recorded. Doesn’t matter that much, but economics of webinar mean little to no editing should be done. There’s really no benefit to being live.
  • Q&A: from audience is good for your own input, or canned.
  • Slides should match talk. In this instance, you kind of are reading the slides, it’s not keynote stuff. But, be brief. If you have 5 points in a slide – 5 data points on a chart – just talk about 3 or 2 to cut down time.
  • Give the vendor lots of time to talk, unless they don’t want to.
  • For the vendor: Publish a recording for maximal value.
  • For the vendor: demos are a nice thing to do.

Fun & IRL

What’s more fun than tips on doing webinars?!

Upcoming talk on Dell’s New Cloud Strategy

I’ll have a little cameo on a webinar tomorrow, speaking broadly to Dell’s cloud strategy. It’d a good chance to see what we’re up to now-a-days and how we think about it. This will be one of the first, public overviews of our cloud approach since we announced we were no longer building and running our own public cloud.

And, it’s got a snappy title: Is Cloud Meeting Your Expectations? Today’s Results….Tomorrow’s Promises, and the agenda:

According to IDC, cloud revenue is growing at more than 25 percent a year, and will reach $55.5 billion by 2014. I think we can agree that cloud is here to stay, but is your organization seeing the results they expected? This session will show customer success in adopting cloud; time/cost savings, and improvements to the quality of life. There will also be a discussion on up-and-coming cloud trends and how Dell is addressing these and simplifying the process with Dell best practices, cloud enabled hardware, software and services.

Join this session to:

  • Discover how organizations like yours are successfully adopting cloud and seeing real business results
  • Understand future trends that can affect your organization, and hear how Dell is addressing these with the right solutions: hardware, software and services
  • Learn 3 key steps in making cloud adoption work best for your organization

If you sign-up and attend, you’ll get to see my buddy Roy in action as well.

You’d probably also like this one with Barton George and John Willis: How IT and Developers Can Join Forces to Innovate in the Cloud.

Kim’s big SXSW 2010 show recommendations list

Peelander-Z

While we can’t go this year, my wife Kim and I usually find all sorts of exciting music at SXSW each year.

The secret is, she’s the one who finds all the good stuff – I’m just lucky enough to tag along.

Several people have asked for her SXSW 2010 recommendations, so here
they are in a giant block of text:

(In no particular order and not complete because I’m too tired to
finish it. -Kim)

Japanther, Superchunk, Anathallo, Here We go Magic, The Sour Notes, The Walkmen, Ume, Those Darlins, The Builders and the Butchers, Yeasayer, Let’s Wrestle, She & Him, Wye Oak, Man or Astroman?, White Denim, Nebula, We Are Scientists, The Wooden Birds, Headlights, Atlas Sound, Broken Social Scene, Ra Ra Riot, Twin Tigers, Miami, Cymbals Eat Guitars, The Blow, Crystal Antlers, Bear In Heaven, Priscilla Ahn, Say Hi, Deer Tick, The Watson Twins, Peelander-Z, Active Child, Shearwater, Zion I, Best Coast, The Drums, Sleigh Bells, Pomegranates, Japan night at Elysium, WOXY day show at Mohawk on Wednesday and all the day shows at Home Slice.

Enjoy, and send some pictures!

Your stuff: a relationship

From a 2007 interview:

In the 20th century, we were focused mostly on the practical, utilitarian side of design, and later we were driven by technological advancements, marketing and business plans. In the 21st century, instead of design just fulfilling the basic needs, doing certain things or resolving particular problems, people will seek deeper, greater and longer lasting product experiences. nonobject benefits from not being constrained, as compared to design practice today, which benefits from being constrained.

Think of that pleasurable, tactile feel of the iPhone, or the way you want your Moleskine with you, or whatever objects you like to keep around you and on your person all the time.

[DrunkAndRetired.com Podcast] Episode 76 – Micro-Modularity, Dressing like a Mac, plus: The Scotch and Soda Use Case

In this episode, on the way to the airport, Coté starts by telling the worst re-telling of a movie moment event, we sing several “work songs,” talk about test driven development and refactoring, and then sort out how to dress while you travel.

(This episode edited by Charles.)

Tags: , , , , .