Office workers get little reward for returning to the office – an idle factory is taboo

The Office Monsters Are Trying to Claw Their Way Back to 2019 I think the deal here is that “management” has streamlined their work to be efficient and do as much as possible. And they can’t stand idle workers. The office revolves around management: people do prep for meetings where management will make a decision, …

Latest Getting Better at Software Prattle

I frequently give a talk on “what’s the deal with VMware and software development?” Here’s my script/storyboard for one I’m going to give next week. Sometimes I’m told “don’t make this a vendor talk,” which, as you may recall, dear reader, actually means “don’t be boring.” In this one, I was asked to talk directly …

We don’t talk about PaaS…but we still want it

You can start to sound too much like an out of touch old person if you start saying things like “oh, we already did that back in my day.” Once people flip your bozo bit, then most anything you say get dismissed. “PaaS” is in this category now: you can’t go around saying that the …

How to do fun and interesting executive dinners, round tables, etc. – online and in-person

Here’s what I’ve learned in doing 30 (maybe more like 40?) executive events in person and online over the past four or so years. Over my career, I’ve done these on and off, but it’s become a core part of my job since moving to EMEA to support Pivotal and now VMware Tanzu with executives. …

Warm Smiles – a Fictional Case Study in Digital Transformation

I’m back to working on the ongoing book(let) project, The Legacy Trap. Marc has been adding in the real meat of the project, how the methodologies VMware Tanzu Labs uses for planning and doing application modernization, like Swift. Here’s a corny example story I wrote for the introduction, linking together business needs with worrying about legacy software. …

Axe the intro paragraph analogy if you don’t refer back to it

Often, when you’re writing about tech stuff, you’ll make a reference to some mainstream culture thing. Well, or, like, science fiction, you know, I, Robot and stuff. You might also make an analogy to cars, road systems, whatever.  Here’s one making an analogy between traffic laws and enterprise governance: Dotting the landscapeof the world’s highways and freewaysare …

Uses for Competitive Intelligence

Jordi asked about the usefulness of competitive intelligence (at software/cloud vendors) in the Software Defined Slack. Here’s what I added to the thread: I think competitive intelligence is least useful for product management. Innovation, talking to customers, and finding out sells and doesn’t sell from your salesforce is more interesting. Competitive intelligence is good for sales …

Getting more eyeballs for your boring-ass enterprise tech videos – analysis and LIFE HACKS from four months of long and tiny b2b videos by channel and numbers

Looking at four months of numbers, here’s my theories of how to get more attention for my enterprise tech videos: Make short ones, each with one point – 1 minute to 10 minutes. Post the videos natively to Twitter, YouTube, or whatever channel – don’t rely on people clicking on YouTube. YouTube is, in general, …