[youtu.be/q7V_pa7Q6...](https://youtu.be/q7V_pa7Q6pc) It's easy to look at that "solution" tab and think "what is this madness?" But, "solution marketing" is actually useful, especially when it comes to "enterprise software." Here, I discuss the differences, what each type of tech marketing is for, and an example.
[www.youtube.com/watch](https://www.youtube.com/watch?v=q7V_pa7Q6pc) Yes, this is the "people want to buy holes, not drills" thing applied to enterprise software. Here is the transcript: When you're looking at software, especially from larger vendors, you'll see a tab up on the top that says "product" or "solution." This is a marketing construct, but it's valuable to know about. Product Marketing Product, should be a tab that you go to that just shows you, what all the various products are, whether it's a SaaS service or a piece of software that you download.