Posts in: tech marketing

What's the difference between "solution" and "product" tech marketing?

[www.youtube.com/watch](https://www.youtube.com/watch?v=q7V_pa7Q6pc) Yes, this is the "people want to buy holes, not drills" thing applied to enterprise software. Here is the transcript: When you're looking at software, especially from larger vendors, you'll see a tab up on the top that says "product" or "solution." This is a marketing construct, but it's valuable to know about.  Product Marketing Product, should be a tab that you go to that just shows you, what all the various products are, whether it's a SaaS service or a piece of software that you download.

Continue reading →


@cote@hachyderm.io, @cote@cote.io, @cote