Big sales deals require aligning all the different people at the buyer. With IT stuff, there’s always conflicting priorities and desires across different groups. When they don’t align, it drives 6+ months of delay to the sale. Worse, post-sale you’ll have trouble showing value (leading to renewal, buying again, expansion) as those teams battle it out when it comes to using your stuff. Original source: Gartner Blog Network
[youtu.be/q7V_pa7Q6...](https://youtu.be/q7V_pa7Q6pc) It's easy to look at that "solution" tab and think "what is this madness?" But, "solution marketing" is actually useful, especially when it comes to "enterprise software." Here, I discuss the differences, what each type of tech marketing is for, and an example.