Link: AI Begins to Infiltrate the Enterprise

It could be a better list, sourced from companies, but good nonetheless: “Some of that confusion may be because there are so many potential use cases for AI. Experts pointed to help desk, customer support, recommendation engines, fraud detection, chatbots, image recognition, language processing and market segmentation as some of the possible applications of the technology. Andrews pointed out that AI could even be helpful at tasks like improving graduation rates at universities or reducing recidivism at prisons.”
Original source: AI Begins to Infiltrate the Enterprise

Link: Apple’s Siri-equipped HomePod comes to your home on February 9

Apple is pretty cool consistent in anemic features versus alternatives, but like the Windows says. Of course, when Apple nails the opinionated workflow, you appreciate it:

“Since Apple revealed HomePod, it’s been clear that the company is focusing more on sound quality and the music-listening experience with this smart speaker than Siri’s capabilities as a home assistant. That’s why Apple’s device is so much more expensive than most Amazon Echo devices and the Google Home and Home Mini speakers (although Google does have Home Max, its own high-end smart speaker). However, HomePod will not launch with an important music feature: multi-room audio and stereo. Apple states that this will come to HomePod later this year through a free software update, allowing two or more HomePods to play the same audio throughout an entire home or specific room.”
Original source: Apple’s Siri-equipped HomePod comes to your home on February 9

Link: Apple’s Siri-equipped HomePod comes to your home on February 9

Apple is pretty cool consistent in anemic features versus alternatives, but like the Windows says. Of course, when Apple nails the opinionated workflow, you appreciate it:

“Since Apple revealed HomePod, it’s been clear that the company is focusing more on sound quality and the music-listening experience with this smart speaker than Siri’s capabilities as a home assistant. That’s why Apple’s device is so much more expensive than most Amazon Echo devices and the Google Home and Home Mini speakers (although Google does have Home Max, its own high-end smart speaker). However, HomePod will not launch with an important music feature: multi-room audio and stereo. Apple states that this will come to HomePod later this year through a free software update, allowing two or more HomePods to play the same audio throughout an entire home or specific room.”
Original source: Apple’s Siri-equipped HomePod comes to your home on February 9

Link: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
Original source: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

Link: Rupert Murdoch says Facebook needs to pay publishers the way cable companies do

“The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services,” Murdoch wrote. “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
Original source: Rupert Murdoch says Facebook needs to pay publishers the way cable companies do

So what exactly should IBM do, and have done?

Now that IBM has ended its revenue losing streak, we’re ready to stick a halo on it:

There is no doubt, though, that there are signs of progress at IBM, which would not comment on its financial picture before the release of the earning report. So much attention is focused on the company’s top line because revenue is the broadest measure of the headway IBM is making in a difficult transformation toward cloud computing, data handling and A.I. offerings for corporate customers.

The new businesses — “strategic imperatives,” IBM calls them — now account for 45 percent of the company’s revenue. And though it still has a ways to go, IBM has steadily built up those operations — and gained converts.

Over all those quarters, there hasn’t been that much good analysis of “what went wrong” at IBM in so much as I haven’t really read much about what IBM should have been doing. What did we expect from them? What should they be doing now and in the future? I don’t know the answers, but I’m damn curious.

“State your deal.”

Since the mid-2000’s, all tech companies have been shit on for not getting to and dominating public cloud faster (there are exceptions like Adobe that get lost in the splurty noise of said shitting on). Huge changes have happened at companies HP/HPE and Dell/EMC/VMware (where I work happily at Pivotal, thank you very much), and you can see Oracle quarterly dance-adapting to the new realities of enterprise IT spending.

For the past 8 or 10 years I’ve had a rocky handle on what it is that IBM sell exactly, and in recent years their marketing around it has been fuzzy.  Try to answer the question “so what is it, exactly, that IBM sells?” A good companion is, “why do customers choose IBM over other options?”

You can’t say “solutions” or “digital transformation.” (I’m aware of some black kettle over here, but I and any Pivotal person could tell you exactly the SKUs, tools, and consulting we sell, probably on an index card). I’m pretty sure some people in IBM know, but the press certainly doesn’t know how the fuck to answer that question (with some exception at The Register and from TPM, grand sage of all IBM coverage).

I’ve been a life-long follower of IBM: my dad worked at the Austin campus, it was a major focus at RedMonk, and, you know, just being in the enterprise tech industry gets your face placed facing Armonk frequently. I feel like I know the company pretty well and have enough of an unnatural fascination to put up with spelunking through them when I get the chance; IBMers seem pleasantly bewildered when the first thing I ask them to do is explain the current IBM hierarchy and brand structure.

But I couldn’t really explain what their deal is now. I mean, I get it: enterprise outsourcing, BPaaS (or did they sell all that off?), some enterprise private cloud and the left over public cloud stuff, mainframe, a bunch of branded middleware (MQ, WebSphere, DB2, etc.) that they seem forbidden to mention by name, and “Watson.”

There are clear products & services (right?)

 

When I’ve been involved in competitive situations with IBM over the years, what they’re selling is very, very straight forward: outsourcing, software, and a sense of dependability. But the way they’re talked about in the press is all buzzwordy weirdness. I’m sure blockchain and AI could be a big deal, but their on and off success at doing something everyday, practical with it is weird.

Or, it could just be the difficulty of covering it, explaining it, productizing, and then marketing it. “Enterprise solutions” often amounts to individually customized strategy, programs, and implementations for companies (as it should, most of the time), so you can’t really wrap a clear-cut SKU around that. It’s probably equally hard to explain it to financial analysts.

So, what’s their deal?

Cumulative capex spend by Google, Amazon, and Microsoft since 2001.
How much is that public cloud in the window?

Anyhow, I don’t come here to whatnot IBM (genuinely, I’ve always liked the company and still hope they figure it out), but more out of actual curiosity to hear what they should have been doing and what they should do now. Here’s some options:

  1. The first option is always “stay on target, stay on target,” which is to say we just need to be patient and they’ll actually become some sort of “the business of AI/ML, blockchain, and the same old, useful stuff of improving how companies run IT.” I mean, sure. In that case, going private is probably a good idea. The coda to this is always “things are actually fine, so shut the fuck up with your negativity. Don’t kill my vibe!” And if this it true, IBM just needs some new comms/PR strategies and programs.
  2. You could say they should have done public cloud better and (like all the other incumbent tech companies except Microsoft), just ate it. What people leave out of this argument is that they would have had to spend billions (and billions) of dollars to build that up over the past 10 years. Talk about a string of revenue loosing quarters.
  3. As I’m fiddling around with, they could just explain themselves better.
  4. They should have gotten into actual enterprise applications, SaaS. Done something like bought Salesforce, merged with SAP, who knows. IBM people hated it when you suggested this.
  5. The always ambiguous “management sucks.” Another dumb answer that has to be backed up not with missed opportunities and failures (like public cloud), but also proving that IBM could have been successful there in the first place (e.g., with public cloud, would Wall Street have put up with them loosing billions for years to build up a cloud?)

I’m sure there’s other options. Thinking through all this would be illustrative of how the technology industry works (and not the so called tech industry, the real tech industry).

(Obviously, I’m in a weird position working at Pivotal who sells against IBM frequently. So, feel free to dismiss all this if you’re thinking that, now that you’ve read this swill, you need to go put on a new tin-foil hat because your current one is getting a tad ripe.)