🔗 The Hollow Core of Kevin Kelly’s “Thousand True Fans” Theory - Getting a thousand fans is hard. Also, it will barely cover your base costs (overhead, if tot prefer): you have give up 10 ro 30% cut if the revenue. Then there’s taxes. Then you need health insurance. You need to pay rent, for some other online services. You’ll probably need advertising too. Could you even run a business on $100,00 a year, including your own salary? But, that means you have a foundation to build on. Maybe you need 5,000 true fans.