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Notes and References: Platform Engineering Needs Marketing and Advocacy to be Successful

When you build and run a platform inside a large organization, you have to do a lot of marketing, advocacy, and community building/management. It’s just like us vendors have to do! This is totally unexpected by most infrastruture teams and not really in their skill set either.

I want to write an article about this some time soon, but in the team I pulled together a list of the internal marketing and community building platform teams do, especially at large companies.

This internal marketing and community management is important stuff. It’s also yet another angle on the “platform as a product” concept/name: products need marketing.

@cote@hachyderm.io, @cote@cote.io, @cote