🔗 Why journalists are so desperate to find a Twitter alternative - “That’s because Twitter has served, for more than a decade, as the de-facto platform on which journalists built their own personal followings outside their places of employment. While mainstream media outlets have historically been reluctant to help grow their reporters’ personal brands, many have acquiesced to allow Twitter handles to appear in bylines and author bios. Twitter has operated as the primary venue for writers to take their audiences with them as they move from job to job.” Well, all of us in an external facing, personality-driven line of work.