“At Calm, I’ve focused on measuring engineering through the number of features shipped, maintaining an agreed upon target win/loss/neutral rate for experiments (e.g. roughly one-third in each bucket), and whether we made exactly one big technical investment per quarter. For many folks asking for an engineering velocity measurement, this will meet their criteria, but it’s really more of an investment thesis. Even if we shipped more features one quarter than another, I wouldn’t actually believe that our velocity had necessarily gone up, it’s more likely that the features themselves were smaller.”
Original source: Mailbag: What isn’t measurable? To hire as exec or not?