[New Tanzu Talk video](https://www.youtube.com/watch?v=41-971Jiy4Q): people don’t want to change. This is a problem if you’re transforming how your organization does software. You have to figure out how to motivate them, how to reward new behavior. [Here](https://www.youtube.com/watch?v=41-971Jiy4Q), I offer a couple of tactics to get started with. 🎥