Pranksters, nihilists, asshole trolls, concern trolls etc. - those who are doing it for the luls, likes, memes, and to entertain themselves. It can be in generic culture, in Wall Street stuff, and definitely in politics and culture war/criticism.

To some extent: “people as they’ve mostly always existed,” but, now, taking advantage of zero-cost and friction publishing and awareness building (“eyeballs”).,, @cote