Apple Watch owners are meant to feel like they’re walking right alongside the celebrity sharing their Time to Walk story, and stories are punctuated by the ambient sounds like birds, footsteps, breathing, and other people in the area. After a story has finished, each speaker provides three songs to listen to that are related.

Back to business, marketing:

Apple is hoping that Time to Walk might serve as a gateway to getting people more involved with Apple Fitness+, which has been designed to be welcoming to people of all skill levels. Apple launched Apple Fitness+ last month, and the service offers workouts across a wide range of categories from dance and yoga to cycling, running, and HIIT.

🔗 Hands-On With the New Apple Fitness+ ‘Time to Walk’ Feature