An email newsletter is, indeed, a more personal space, and thus more precious in tone than the busy streets of “social media.” It’s like coming into my house, invited more or less.
[This thinking](https://society.robinsloan.com/archive/january-2021/), though, is something interesting as well: being invited to tour someone else’s website as metaphoric museum house. It’s personal like calling on a neighbor.
It reminds me [Meow Wolf, in Santa Fe](https://en.wikipedia.org/wiki/Meow_Wolf). I haven’t thought of that in a long time, but it was amazing. It’s a real life, surreal dream land: there’s a dryer, that when open is a tunnel to another set of rooms. It’s all like that.
Websites can be like that too.