> Ten Instagram creators, across content categories and following sizes, told Insider that since they began posting Reels regularly, they had seen spikes in engagement and new followers. That is an enormous incentive for them to continue using the feature, they said.

🔗 [Instagram influencers see new followers, engagement surge using Reels](https://www.businessinsider.com/instagram-creators-growing-followers-engagement-using-reels-short-form-video-2021-1?international=true&r=US&IR=T)