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Posted byCoté January 18, 2021

> “This past year has made me put a lot more attention toward who cares about telling the truth.” He added, “I’ve started to care less about the products [brands] sell and more about their message to consumers.”

[Reaching Gen Z Starts With Understanding Their Truths](https://go.forrester.com/blogs/reaching-gen-z-starts-with-understanding-their-truths/)

Posted byCotéJanuary 18, 2021Posted inFound

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