Use descriptive phrases like “secret recipe,” even if it’s not secret, because people will comment and correct you — increasing the engagement. Speak loudly and quickly to grab the viewer’s attention. Add shock value to entice the viewer to stay (once they stay past the three- to five-second mark, they’re likely to continue watching). Follow the trends of what’s popular.
The first few seconds of a video are crucial to keeping a viewer engaged, he said. Bernath explained that it’s the first three to five seconds of a Reel that will determine if someone is going to continue watching…. “Sometimes if I’m making homemade bread, I’ll chuck a thing of store-bought bread and be like, ‘No! We’re not here buying bread, we’re making it at home!'” Bernath said. “You’ve got to do something that really catches the viewer’s attention.”
Original source: Cooking Instagram influencer doubled followers with Reels in 1 month