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The story of the sizzle

Posted byCoté October 5, 2020

It was the central lesson that Beard absorbed: not merely selling the sizzle more than the steak but selling the story of how the sizzle came to be, even if the steak was not actually sizzling.

Original source: How James Beard Invented American Cooking

Posted byCotéOctober 5, 2020Posted inFoundTags: blog, from:Drafts, links, scratchpad

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