Strong digital foundations are already helping leading companies adapt to the crisis quickly. One global retailer that invested for years in true omni-channel sales and delivery had already offered curbside pickup at 100 of its stores. When forced to close its physical stores owing to COVID-19, in just 48 hours it was able to expand its curbside service to 1,400 stores while maintaining a majority of its revenue. Meanwhile, many of its competitors struggled to shore up their online channels.
Black Swan thinking seems to be the principal that surviving long-term is all about avoiding the rare, but reliable occur disaster. When times are good, things are easy. You have the prepare for the worst, because eventually the worst will happen.