Brad Parscale — the digital director of Mr. Trump’s 2016 campaign — told “60 Minutes” that of everything Mr. Trump did that year, the thing that actually moved the needle was Facebook.
“Facebook was the method,” Mr. Parscale said. “It was the highway which his car drove on.”
That highway is still open. And right now, the fastest cars on it have M.A.G.A. bumper stickers.
The street finds its own uses for The Cluetrain.
Original source: What if Facebook Is the Real ‘Silent Majority’?