Starbuck’s digital stuff: working

Some 3 million new users downloaded the Starbucks App and signed up for the Rewards loyalty program since April, up 17% on the first three months of the year before the COVID crisis hit home in the US. Over the same period, 90% of sales were executed via a combination of drive-thru and mobile order-and-pay, with mobile order usage alone now accounting for 22% of total transactions.

The best time to plant a digital transformation tree is ten years ago. Barring that, today is great.

Original source: Brewing resilience – how early digital vision is paying off for Starbucks