Rackspace shifted from OpenStack IaaS to managing services for larger organizations

In 2016, sales processes were focused on the sale of a narrow group of point products, most notably our OpenStack Public Cloud and Single Tenant (managed hosting) offerings, the company says. Today, the sales process uses a professional services-driven approach, providing holistic multicloud solutions to meet customers’ objectives and evolving those solutions over the full lifecycle of their cloud journey. Rackspace also increased its focus on serving enterprise customers, defined as companies that generate $1 billion or more in revenue per year.


Original source: Rackspace IPO Plan: How Multi-Cloud MSP Pivoted Under Private Equity Ownership