Creating and gardening your personal brand

Building a reputation or brand is hard. Sustaining it over time is extremely hard. As my colleague Coté told me, you have to “show up a lot and for a long time.” It takes intentional planning, and ongoing effort. It’s hard to just stumble into a durable personal brand. You need to make conscious choices. Worth it? I think so. In no particular order, here’s what I’ve learned about building and sustaining personal brands.

Original source: Looking to build or sustain a personal brand in technology? Here are 10 things I’ve learned.