People don’t like advertising

The survey of nearly 14,000 middle income consumers in 23 countries found 61 percent of consumers are less inclined to use a product if their personal data is used for any purpose, while 56 percent of consumers want more control over their data.

I mean, people don’t like advertising, but it works and business will grind to a halt without it. So it’s an arms race to be as subtle as possible and come up with new tricks to make people realize it’s not an ad. That’s the whole egg eaing, as they say.

Original source: Consumers don’t believe use of personal data leads to more relevant ads, report finds